What is the True 'ROI' of a Visual Story Asset?
I get asked this question quite often, so I decided it would be a great idea to expound upon this topic a bit more.
To answer the question, that is doubling as today's article title, What is the ROI of investing into a Visual Story Asset?
Answer: ROR
What is ROR?
ROR = Return on Relationships ??
I was delighted to discover another wonderful creative's work, who is also in alignment with my thought process, that is closely related to the topic of ROR, in the form of Audience Connection.
The Futur ’s very own?Chris Do ?spoke so eloquently about the importance of cultivating an audience, and not just servicing customers.
Why an Audience is more Valuable than Customers — Chris Do, The?Futur.?
You Can View Chris' Full Speech on YouTube here
While you're there, you can also check out my YouTube comment:?
I couldn’t agree more! The TRUE ROI, in my opinion, always has been and always will be, with any business venture is The ROR = Return on Relationships ??
Why should you care? How does this all tie into ROI of a Visual Story Asset?
If you will allow your mindset to be filtered through the lens of this fact:
All companies have customers. Few companies have an audience.
Let's Explore...
When you think about traditional advertising or marketing, usually the first inclination is to think in terms of the "Immediate Results" or dare I say, "What's in it for me?"
Yet, if you think about it, the inception of your company's business model was founded upon: Who needs what we provide?
or at least it should have been, and should be, right?
Let's take a baby step here and unpack that for a moment.
The word that comes to mind is Intention.
Intention is one of those words that gets thrown around a lot these days, have you noticed?
As you can see, it's a pretty powerful word at that.
If I may,
What is your business intention?
Especially as it pertains to the current climate of a profit-driven, hyper attention deficit disorder, encapsulated within in a microwave, instant pot, we just gotta have it right now mentality.
Visual Stories are not crafted to fit into such a misshapen mold.
Visual Stories are an investment in your audience. That innately plants the seeds of LTV that in turn, is provided to you.
It is reciprocal LTV that we're aiming for -- that is the intention of Visual Storytelling.
The audience members who not only enjoy what you do and how you do it, they are also deeply invested and care, that you are the one doing it for them.
Simply put, they like how you do things around here.
That's what ROR is, again, The RETURN on RELATIONSHIPS ??
If you hadn’t noticed, your company -- at its core, is in the people business. The products and services you provide, impact your audiences’ lives — for the better.
How do you convey such a powerful message, coupled with your company sentiments?
You guessed it, via Visual Stories.
Visually impactful content provides connection, which invites our imagination to come out and play.
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Because if we aren't having any fun, nor do we feel alive, then what is the point of getting up every morning just to 'work', if our contributions can all be summed up as more meaningless dribble being poured unto an already overloaded, and ad blinded audience?
As a company are you merely, and at best, just "producing stuff?"
Only serving customers? In the same fashion that you hand them a number stick after they've placed an order at your counter?
Do you ever find yourself in the midst of a project or a new concept and stop to think:
1) What are we doing this for?
2) Who are we serving?
3) How are we adding value to lives?
And more importantly,
4) Do we even care to do so?
When you share a Story, you share many moments in time, which equates to sharing a life.
That is what we’re all after, right? More Life.?
As we like to say, more life with more fruitful long-term relationships coupled with intention. Sounds like a good life, wouldn’t you agree??
Perhaps you may feel that your company has been missing the mark. Handing out order numbers to 'Customers', in lieu of sharing experiences and connecting with your audience.
If that's the case, a Visual Story is the vehicle for the emotional and meaningful impact your company is desiring.
Would you like to see what that process looks like?
I'll be sharing the next steps in my upcoming article publication.
Stay Tuned ??
? Intrigued + Ready to Create Magic? ?
??
A’yah
PS
What are some aspects of Visual Storytelling that you would like to know more about?
Let me know in the comments below.
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