What can Estate Agents expect to see in 2025?
The UK property sector is entering 2025 with a need for agility and choice to help would-be movers who feel pessimistic about the Budget. This year, shifting consumer expectations, a need for quick completions to secure the current Stamp Duty rates, and the demand for transparency will shape how agents operate. To remain competitive, agents will need to be agile and offer a range of services to meet different demands.?
How do consumers feel about the property market?
Our research found that 26% of people feel pessimistic about moving since the Budget, and the top three reasons people would be deterred from moving are:?
In the first quarter of 2025, consumers who hope to take advantage of the current Stamp Duty rates will be looking for reassurance and speed of sale. We’ve already seen homebuyers turn to Auction to lock in these rates, with bidding activity up by 67% in December alone compared to the previous year.??
The importance of Material Information??
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Transparency will be a critical factor for consumers this year, and Material Information will play a major role in that. In our survey, 92% of people agreed that having Material Information upfront would significantly improve the home-moving experience. Again, changes to Stamp Duty are increasing the pressure to complete sales quickly and more consumers will link complete Material Information and a smoother sales process.??
For agents, showcasing strong Material Information practices at the point of listing will be essential to achieving a competitive edge in 2025. In late 2024, we launched Premium Conveyancing, an update within movebutler’s Legal Preparation module that speeds up Private Treaty sales by an average of 5 weeks from receipt of draft contracts.?
Exploring how AI can give you an edge??
With competition growing, Estate Agents need every advantage to win instructions. Changing consumer expectations and the need for efficiency are reshaping the way agents approach marketing. Tools that streamline processes and provide actionable insights are becoming essential to staying ahead. iamproperty’s new AI enhancements to its Marketing Toolkit are designed to ensure agents can stand out and secure more business in 2025.?
A look back at Auction in 2024?
2024 was an incredibly strong year for Auction. Not only did we see record-breaking monthly sales, but our Partner Agents also sold 10,991 properties via Auction in total - up 15% YoY.??
With lots of exciting innovations and updates in the pipeline to help our Partner Agents accelerate their success, 2025 is set to be bigger and better.??