What Is Topical Authority in SEO (And How to Build It)
Do you want your content to rank higher in search results and drive more traffic? You can easily achieve these goals with an SEO concept called topical authority.
With the right content strategy, you can build topical authority. Then reap the benefits of higher rankings and increased visibility. Plus, you can even achieve this without link-building!
This guide explains topical authority, why it matters, and how you build it for your website. Let’s go!
What Is Topical Authority in SEO?
Topical authority is an SEO concept used to establish perceived authority and expertise on one or more topics. When a website’s content has high topical authority, it builds credibility and potentially ranks better for topically related keywords.
You build topical authority by consistently creating and linking high-quality content relevant to a specific subject or niche. The more informative and in-depth you write about a topic, the more search engines and users see you as a subject matter expert.
Topical authority also goes?beyond high-volume keywords. Instead, a topic expert covers every possible subtopic and question within a broad subject rather than focusing on single keywords.
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For example, say you want to rank articles around the topic “content marketing.” Writing one or two articles targeting “content marketing” may not be enough to compete in this niche.
Why? Because content marketing is a vast topic, no single article can cover everything in-depth.
To build topical authority, you must write several topics related to content marketing. For example, write semantically-related articles, such as:
You probably get the point. The goal is to cover a broad topic as a whole rather than focusing on individual keywords.
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2 年Nice post