What are the top tools used for iGaming SEO?

What are the top tools used for SEO?

SEO has always had a part to play in bringing traffic to websites; even when we, as internet users or website owners didn’t know it, the big brains building the internet knew it would be significant. Since it is such a foundational element of the internet, it is essential to know how to do SEO right. This starts by knowing not only what the best tools for SEO are, but how we should be using them.

Therefore, if you are planning to launch a website that you believe can be useful to internet users, it is key that you know which tools you should be looking at and why. And, for that matter, how - as in “How can we use these tools effectively?”. Below, we’ll look at the most important tools and illustrate what they can do for you if used correctly.

Google Analytics/Google Search Console

Google Analytics is an immensely powerful tool for understanding your traffic: how much you’re getting, where it’s coming from, and what people do when they’re on your site. It’s free, it’s fully automated and highly customisable - for instance, you can combine it with Google Search Console, a tool which allows you to understand how Google “sees” you and to troubleshoot the process of indexing. With these two tools, and following Google’s instructions, you have the main frame of an SEO strategy.

Ahrefs

If you want to see how you rank, and what you need to do to compete with the best-performing sites in your niche, Ahrefs is the most important tool to add to your SEO toolbox. It shows you how well you rank for specific keywords, and how you could rank better.

Majestic

If you want to know what your website looks like to other people, then Majestic is a vital tool. It analyses your site based on who backlinks to it, and from there it parses what your site is about. It also figures out how much of an authority your site is within that niche, and is therefore hugely beneficial in terms of deciding on new content to add, and tweaks you can make to existing content.

Moz

Moz is an exceptionally versatile tool that primarily aims to help your site rank better by organising your keywords more efficiently. You can link it to your Google Analytics account, and start adding keywords for which you want to rank. You can also add your competitors, so you can see how well you compare - and, crucially, how you can surpass them in the rankings.

SEMrush

A broad-brush tool for upgrading your on-page SEO, SEMrush can be whatever you need it to be. It’s particularly excellent for keyword research - just enter a keyword that you want to emphasise, and it will deliver you the most useful keyword phrases that you can include in your content to increase your chances of ranking higher.

Screaming Frog

While other tools will show you what you what to do, Screaming Frog comes into its own when showing you what not to do. It finds duplicate content and broken links, spots where you have missed essential title tags, and helps you fix all the little bugs which can impair a site’s rankings.

Google Page Speed Insights

Finally, but far from least importantly, your website needs to load in reasonable time - if it’s slow-loading, people will surf away before it has a chance to wow them with everything you’ve done right. Page Speed Insights will show you what you can do to speed up the loading of your site, making it an invalubale tool for ranking higher.