What Top CEOs Are Talking About Right Now

What keeps the world’s top CEOs up at night? I recently found out.?

A few weeks ago, I sat down with some of the most influential leaders in business at a private Morgan Stanley event in Park City. We discussed the forces shaping business in 2025: AI, macroeconomic shifts, and leadership decisions that will define the next decade.

I spoke with a longtime board member of a major airline about revenue strategy at a $60B company. I heard firsthand from a top intelligence director? how his work impacts global markets. And I sat next to a retailer who led a major acquisition that ultimately reshaped the company’s customer-first philosophy.?

If you want to build a legendary career in revenue, understanding how the best leaders think, operate, and adapt is invaluable.

Here are three key takeaways to help you win in 2025 and beyond.?

1. Change is the new normal

Change has always been constant in tech, but now AI is reshaping every industry.?

At Park City, CEOs from traditional industries — industries that have historically been slower to adopt new technology — were asking the same urgent question: How do we adapt?

AI is becoming the backbone of how businesses operate, from finance to healthcare to manufacturing. Companies that fail to integrate descriptive, predictive, and generative AI into their processes risk falling behind, no matter the industry.

What this means for revenue leaders:?

• Stay ahead by understanding how AI is transforming revenue execution, forecasting, and customer engagement.
• Look beyond your industry — pay attention to how AI is driving innovation in unexpected places.
• Get comfortable with constant change. The companies (and careers) that thrive will be the ones that embrace innovation as a core part of their strategy.

2. Profitability matters more than ever

For years, the market rewarded companies for growth at all costs.

That era is over.

At Park City, one theme kept coming up: valuation expectations have shifted. Investors and boards are no longer just looking at top-line expansion — they want profitable, scalable growth. Public and private companies alike are being evaluated not just on how fast they’re growing, but how efficiently they’re running.

What this means for revenue leaders:?

• It’s time to focus on efficiency as we scale. Growth must be sustainable.
• Expect deeper scrutiny on sales efficiency, retention, and pipeline quality — not just net new ARR.
• Profitability isn’t just a CFO conversation. It’s impacting go-to-market strategy, deal execution, and how companies define success in 2025.

3. Disrupt yourself before someone else does

Disruption is coming from unexpected places at an unprecedented scale.?

At Park City, one story dominated the conversation: NVIDIA losing $600 billion in market cap almost overnight — not because of a major competitor, but because of a small upstart in China. That kind of disruption sent shockwaves through the room.

As a result, every CEO was asking: How do we disrupt ourselves before someone else does?

What this means for revenue leaders:?

• If you’re playing it safe, you’re falling behind. The best revenue leaders aren’t waiting for change — they’re driving it.
• Watch for signals outside your industry. Your next competitor might not even be on your radar yet.
• Embrace a disruptor mindset. Look at your sales process, go-to-market motion, and technology stack — where can you break what’s working and rebuild it better before your competition does?

What’s your next move?

The conversations in Park City reinforced a simple truth: success in 2025 will belong to the leaders who embrace change, balance growth with profitability, and challenge themselves to disrupt before they’re disrupted.

If you want to build a legendary career in revenue, you have to think like the best.

Here’s how to take action now:

• Lean into AI and innovation — because change isn’t slowing down.
• Prioritize efficiency — because sustainable growth is the new benchmark.
• Challenge the status quo — because disruption is coming, whether you’re ready or not.

The world’s top CEOs are planning their next moves now. Are you?

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