What are the tips for a successful ppc campaign on social channels?

WHAT IS PPC:

Pay per click (PPC), also called cost per click, is the most important Digital Marketing Tool model used to direct traffic to your website. In the simplest form of PPC an advertiser pays the publisher (typically a website owner) when the relevant ad is clicked by user on the website. It is defined simply as "the amount spent to get an advertisement clicked." There are multiple benefits of PPC Advertising.

OUR 6 QUESTIONS FOR YOU BEFORE STARTING A PPC CAMPAIGN

Here are 6 things that We ask you before start your new pay per click campaign:

:- What is the goal of your pay per click campaign?

:- Define What You Are Trying To Achieve With PPC

:- What is your budget?

:- Who is your target market?

:- What are your keywords/negative keywords?

:- Where will you send your traffic?

What is the goal of your pay per click campaign?

Before getting that new pay per click campaign up and running, the first thing you need to do is decide what the goals are. A PPC campaign with no clear goals is destined for failure. Setting goals is all well and good on its own, but holding yourself to your goals is a whole other ball game. Make sure that once you have set your goals you hold yourself to them to make sure that your campaign is successful. Changing a goal midway through the campaign to make the campaign a “success” is not a true success. Make your campaign a true success by using your goals to guide it.

Define What You Are Trying To Achieve With PPC

Decide upfront what the entire goal is for your pay per click. You need to definitively know what you want to come from your pay per click, whether it be increased sales, more membership sign ups, or simply increased brand awareness. Knowing what you want to get out of your pay per click campaign will help you to guide your campaign towards success. If you can’t explain what you are trying to achieve with your campaign then you may want to re-evaluate whether or not you should run a pay per click campaign and if it would be worth the cost.

What is your budget?

Knowing your budget for your pay per click campaign is beyond important. It can be very easy for your pay per click to run wild with your budget and you can find yourself spending much more than planned. When developing your budget it is important that you have a total budget for the campaign, then set monthly, weekly, and even daily budgets. As long as you stick to each of your budgets you will be able to better track the success of your campaign in regards to cost. When you budget for your campaign, you should always be keeping each of your campaign goals in mind. This is very important as you should have already determined how long your campaign will be running for. You will also be able to determine how much you should be able to spend on your pay per click based on your goal profit to get the best ROI.

Who is your target market?

Knowing your target market is a key factor in running any successful campaign. Without a thorough understanding of your target market it can be quite difficult to create compelling ads that will appeal to possible customers. This can be especially important if you are planning on launching more than one pay per click campaign. With multiple campaigns you can aim to hit a different target market for each of the campaigns. This is especially important if you are running campaigns that may be gender specific, or for a specific geographic area etc. Creating campaigns without knowing the target market in highly specific campaigns can lead to certain failure.

What are your keywords/negative keywords?

The keywords that you select for your campaign will determine when your ad shows up for different search results. Good keywords will ensure that your ad is shown when relevant and will be the best usage of your campaign budget.

Determine All The Keyword Options

Now it’s time to create a comprehensive keyword list. It is very important that you pick keywords carefully and deliberately. Make sure every keyword you add to your list is relevant to your business. Include everything that relates to your business, the general terms, specific terms, misspelled terms etc. Be careful not to select keywords that are vague though because these can lead to wasted money.

Negative Keywords Are Keywords Too

Using negative keywords allows you to be more specific in eliminating the web traffic that you do not want. By eliminating irrelevant web searches you can make sure that your ads will only show to the people who were actually looking for your product/service.

Where will you send your traffic?

Now that you have this great new pay per click campaign up and running you have to determine where to send the people who click on your ad. It is very tempting to send them to your homepage. Unless the ad they clicked on makes sense to send to your homepage, that’s probably not where they want to go.

It is important that you decide what page of your site is most relevant to the campaign that you are running. When a customer clicks on an ad related to a specific search, they will not want to have to search once more on the site. If you drop all of your pay per click customers onto your homepage you can majorly increase the overall bounce rate for your site as well as lose potential new customers.

Auxano provides PPC Adword campaign for many Locations and Industries such as:

Pay Per Click Services - Banks

Pay Per Click Services - CA Firms

Pay Per Click Services - Data Analyst

Pay Per Click Services - Dental Firm

Auxano is a full service Digital Marketing Solutions and Search Engine Optimization (SEO) services company. We offer results-driven services for customers that understand the significance of Digital Medium to drive consumers and convert into sales. 

Contact Us

Mobile Number: (+91) 971-774-4224, (+91) 750-300-4224

Email-Address: [email protected]

Skype Address: auxano_skype, auxano_digital

Website: https://auxanographicdesigns.com/