What Time Is It—Locally?

Last week, I was in a meeting where a core and critical discussion centered around how to make a big idea relevant everywhere—local…if you will.

As we discussed the idea—the tech behind sharing insights and data and the critical need to be locally relevant—I was reminded of people who constantly look at their watches when traveling to other time zones and loudly declare what time “It really is.”

Think about that statement….?

I’m sure you know the type…looking at their watches away from home...even while surrounded by sights, sounds, and smells that are new and different to them…and constantly calculating what the time “really is.”

That’s like being in Mexico and wondering why the signs are in Spanish, or being in Japan and wondering why the taxi drivers speak Japanese, or being in France and wondering why the menus are in French.?

Get my point?

Those who wonder what the time really is often suffer indignation that they can’t read the menus…or the signs...or understand the cab drivers. They will probably miss all the beautiful nuances of wherever they are.

So, to help those from anywhere of any types…who don’t get the notion that “All Relationships Are Local,” let me share the following thought:

Don't worry about the world coming to an end today. It's already tomorrow in Australia. —Charles M. Schulz

And there you have it. The time is really real everywhere. If you’re there, it might be tomorrow, so don’t get caught in the past.?

What’s your view??

P.S. Did you miss my last articles on glocalization? You can read them HERE and HERE.