What are the three questions you should be asking about your brand?
Lindsay Pedersen
Make Brand Your Unfair Advantage | Brand strategy for brands on the path to going public | Author - "Forging an Ironclad Brand Strategy"
Read the transcript of this video
Brand and brand strategy can feel elusive.
But this does not need to be the case. Actually, there should be very sharp truths underlying the components of your brand.
Here are three questions to ask about your brand:
Is your brand squishy and muted? Are you hiding?
Remember, brand is the most powerful tool there is for creating economic value. But, in order for it to do so, your brand promise must be customer resonate, ownable to you as a business, and 100% true.
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About Lindsay
Ironclad Brand Strategy ?owner Lindsay Pedersen is a brand strategist whose clients include Duolingo, Starbucks, Expedia, Accolade, Pantheon, and IMDb. Her brand strategies are tested in the crucible of her proprietary Ironclad Method. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy so they can grow their business with intention, clarity and focus.
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LEADERS:?Lindsay’s book?Forging an Ironclad Brand: A Leader’s Guide ?will teach you the what, why, and how of using brand to supercharge your growth.
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Originally published at?ironcladbrandstrategy.com/ask-lindsay
Marketing & Creative Executive | Brand Strategist | Public Speaker
3 个月Well stated! I appreciate that this begins with the customer. It can easily become the norm to sit in board rooms and meetings, and busy ourselves with the day-to-day walk of business. I find that it is truly a discipline to focus the strategy and brand promise on customer resonance, as they are the people who will be interested in purchasing the product. I will also add that if these three simple things are delivered well, and truly believed throughout the core and heart of the business, it can transform the marketing department from being perceived as a cost center to a profit driver!