What is Temporary Basket?

A much awaited feature that went LIVE recently in Salesforce B2C Commerce space - "Temporary Baskets". Salesforce recently introduced Temporary Baskets, offering a versatile solution for various scenarios and use cases within the e-commerce ecosystem. These baskets allow users to make immediate purchases or streamline transactions without disrupting their ongoing shopping experience. Here’s a closer look at the key features and use cases of Temporary Baskets:

1. Immediate Purchases: Temporary Baskets enable shoppers to make instant purchases for items not currently in their primary shopping cart. This allows for quick and seamless transactions, ideal for impulse buys or urgent needs.
2. Apple Pay Integration: Shoppers can use Apple Pay directly from a product display page to make a purchase without affecting their existing shopping cart. This streamlined checkout process enhances the user experience and boosts conversion rates.
3. Reorder Functionality: Customers can easily reorder items from their order history using Temporary Baskets, maintaining a separate transaction flow from their current cart. This simplifies repeat purchases and encourages customer loyalty.
4. Wishlist Integration: Temporary Baskets integrate seamlessly with wishlists, allowing shoppers to purchase desired items directly from their wishlist without impacting their ongoing shopping session. This improves wishlist usability and encourages purchase completion.
5. Promotional Campaigns: Merchants can use Temporary Baskets to create promotional campaigns via social channels, generating baskets with promotional items. This enhances marketing effectiveness and drives sales through targeted promotions.
6. Customer Support Assistance: Customer support agents can use Temporary Baskets to assist shoppers by generating Buy Now links with specific products. This enables shoppers to complete transactions independently without revealing sensitive payment details to support staff.

In summary, Salesforce's Temporary Baskets offer a range of benefits and functionalities designed to optimize the e-commerce experience for both shoppers and merchants. By facilitating quick, streamlined transactions and supporting various use cases, Temporary Baskets enhance user satisfaction, increase conversion rates, and improve operational efficiency within the e-commerce ecosystem.

Find more:

1. Enable?Temporary?Baskets?for Immediate Order Requests
2. API specs: static createTemporaryBasket() : Basket