WHAT TECHNOLOGIES WILL SHAPE THE FUTURE OF DIGITAL MARKETING?

Since the radio era, the core advertising platform, the way in which marketers reach their primary audience, has changed every 10 to 20 years. Consider the following:

• 1921 - Radio advertisements start
• 1941 - First television ad
• 1950s - First infomercials
• 1960s - First switchovers to color television
• 1980s - Cable advertising and early Internet
• 1990s - The commercial Internet
• 2000s - Social media and Web 2.0 advertising technologies
• 2010s - Smartphone advertising

Each generation has had to cope with the new technologies and marketers have had to chase their audiences with these new technologies.

Companies that have tracked these trends and mastered the technology better than their competitors have achieved a significant competitive boost.

What’s more worrisome for marketers is that when a new platform takes hold, the old ways of doing things can become far less effective than when they were the “it” thing. And right now, we’re on the verge of another one of these changes.

VR, AR, and MR

The next major platform people will jump to appears to be different forms of Mixed Reality (MR), a term which encompasses our current experience of reality along with virtual reality (VR) experiences and augmented reality (AR) experiences.

It should be seen as a spectrum with our unmediated reality on one end and a fully virtualized reality on the other.

How exactly will the MR spectrum play a role in transforming the way marketers approach reality and marketing? Find out more in the full article by clicking here.