What is Technical SEO, and Why is It Important for a Website?
Technical SEO is about improving the website's technical aspects to increase keyword ranking for website pages in search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization.
Here are some technical SEO checklist items for a website.
Mobile Friendly
Ensure your website is optimized for mobile devices, like smartphones and tablets. You can use many tools to check whether the website is responsive.
Site Speed
Site speed is an important ranking factor for SEO. If your site speed is low (more than 2.5 seconds), most users will leave your website.
Broken Links
Broken links can harm your technical SEO strategy. They can:
Duplicate Content
Duplicate content on your website can harm its SEO and may result in a penalty from Google. Remove any web pages that are identical or have substantially similar content.
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Sitemaps
A sitemap is a component of technical SEO that helps Google robots navigate your page.
Crawl Errors
Crawl errors are one of the biggest issues related to the SEO of your site. Users can directly see these errors, which can harm your reputation. You can fix the errors in the Google Search Console after identifying the problem.
Structured Data
Structured data (Schema) provides information about the content of your page. It can make product listing more efficient, which helps your site rank better in search results.
Other technical SEO checklist items include:
If search engines can't easily access and understand your web pages, no matter how valuable your content is, those pages won't appear or rank in search results. This can result in a loss of traffic to your website and potential revenue to your business.
Video Content Creator, Digital Marketing Specialist at Chetu, Inc.
8 个月Informative, really helpful