What is Technical SEO? Genius Ashraful
Technical SEO is the process of optimizing a website for search engines so that search engines can easily crawl, index, and rank the site's content. This involves making sure that the website's code is clean and efficient, that the site's structure is easy to navigate, and that the site's content is relevant to the keywords that people are searching for.?
Below are some of the most important aspects of technical SEO:
Crawlability: Search engines must be able to crawl your website in order to index it.
This means that your website needs to be free of errors that could prevent search engines from accessing your pages.
Indexability: Search engines need to be able to understand your website's content in order to index it. This means that your website needs to have meta descriptions, title tags, and other structured data that help search engines understand what your pages are about.
Rankability: Search engines use a variety of factors to rank websites, including relevance, authority, and user experience. Technical SEO can help you improve all of these factors.
Here are some of the most common technical SEO tasks:
Site audit: This involves identifying and fixing any technical issues that could be preventing your website from ranking well in search engines.
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XML sitemaps: These are files that tell search engines about the most important pages on your website.
Robots.txt: This file tells search engines which pages on your website they should not crawl.
URL structure: This refers to the way that URLs are organized on your website. A well-structured URL structure can help search engines understand your website content.
Mobile-friendliness: Your website should be easy to use on mobile devices, then more traffic will come. Google says that mobile-friendliness is a ranking factor.
Page speed: Your website should load quickly. Slow page speed can hurt your rankings and your user experience.
Structured data: This is a way of marking up your website's content so that search engines can understand it better. Structured data can help your website appear in rich snippets, which can improve your click-through rate.
Technical SEO can be a complex process, but it is essential for any website that wants to rank well in search engines. If you are not familiar with technical SEO, you may want to hire a professional to help you.
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