What is Technical SEO?
Ekram Hossen
CEO and Founder of Optihole.?Top Rated SEO Expert. Increase search rankings and improve brand authority with a white-hat SEO specialist.
Technical SEO refers to the process of optimizing a website's technical elements to improve its search engine visibility and ranking. Unlike traditional SEO, which focuses on content and keywords, technical SEO deals with the backend structure and coding of a website. The primary goal of technical SEO is to make it easier for search engine crawlers to access, index, and understand the content of a website, ultimately leading to better search engine rankings and user experience.
??Some key aspects of technical SEO include:
??1. Website Speed: Optimizing page load times to improve user experience and satisfy search engine ranking algorithms.
??2. Mobile Friendliness: Ensuring that the website is responsive and functions well on mobile devices, as mobile usability is a significant ranking factor for search engines.
??3. Website Architecture: Structuring the website's hierarchy and navigation in a logical and organized manner to facilitate easy crawling and indexing by search engine bots.
??4. URL Structure: Creating clean, descriptive, and SEO-friendly URLs that accurately reflect the content of each page.
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??5. Indexing and Crawlability: Ensuring that search engine bots can easily crawl and index the website's pages by removing any technical barriers such as broken links, duplicate content, or improper use of meta tags.
??6. XML Sitemap: Generating and submitting an XML sitemap to search engines to help them understand the website's structure and prioritize crawling important pages.
??7. Schema Markup: Implementing structured data markup to provide search engines with additional context about the content on the website, which can lead to rich snippets and enhanced search results.
??8. HTTPS Security: Securing the website with HTTPS encryption to protect user data and improve trustworthiness, as HTTPS is a ranking factor for search engines.
Overall, technical SEO is essential for ensuring that a website is optimized for search engine crawlers, which can ultimately lead to better visibility, higher rankings, and increased organic traffic.