What will it take to make EVs mainstream?

In many countries EVs are still only being purchased by early adopters – and they are willing to put up with inconveniences that mainstream customers will not, including the?hassle of charging. We asked more than 1000 current EV owners and non-EV owners who are considering going electric about their experiences and what they want in a new EV. One thing that all customers, all generations could agree on is?wireless charging. In fact, wireless charging tops the list of desired features – exceeding other, more common features such as park assist, performance, and top-of-the line audio systems.?Looking at all the results, it’s clear that the industry can do more to address the challenges of the plug.

"I'd like to do something in longer, more complicated steps" said almost no one, ever. Sure, you could use a slide rule if you wanted to -- but the smart math says you'll use something a little bit easier.

The naysayers on wireless charging say, “how hard is it to plug in?” Well, how hard was it to cross the room to change the television channel? How hard was it to stand in the kitchen to make a phone call on the phone attached to the wall? How hard was it to plug in an ethernet cable when you went into a conference room? Things that?can?go wireless,?do.?Check out our infographic?to count the ways it is easier to charge EVs wirelessly. Wireless charging is the next factory-installed option. And while you're at it, meet?Jim Moir, who tells us why he loves EVs and why he thinks wireless is the way to go.