What is a supply chain? Explained.
JinJa Birkenbeuel
Host. Brand Influencer. Writer. Creative. Digital Media Buyer. Social Media Strategist. President, Birk Creative.
They say small businesses are the backbone of America.?But what no one understood until the pandemic, was how under resourced, unprepared, uninformed and unconnected most American small businesses were from America's global supply chain.?
What is a supply chain? As our guest Brittain Ladd , a supply chain expert shares, it's the process to grow cotton, the get the cotton to a mill for processing, to find the manufacturer, to get a distributer and to sell the t-shirt you just made. For us, it's also a whole lot more. It's the marketing, the networks, the relationships with a bank and the availability of willing customers that want to shop with a small business versus a giant with cheaper products like Walmart.?
Brittain explains how the pandemic exposed in full color the already broken supply chain. He shares insightful strategies designed for small businesses so they fight to survive into the future of retail.
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