What Are Super Apps? A Trend Evolving The Mobile App Development

Consumers want more than mobile apps from businesses.

They want convenience, simplicity, and experience in the applications they use every day. In today’s article, we will cover a hot and profitable trend in building business apps - super app development.?

To top the profitability charts, startups can capitalize on super apps. A super app is a single application that offers users a set of products and services they need under one roof.

Here are a few examples:

• Social media features include a timeline of all their friends' activities, status updates, and messages.
• Ecommerce features like shopping for products.
• Communication features like video calls and emails.
• Navigation features like Google Maps.
• Productivity features such as task management and note-taking.
• Financial services such as banking, investments, and insurance
• Health and wellness features like motion tracking and meditation.

To answer the emerging questions of aspiring appreneurs planning to invest in super app development, this article covers:

1. What are super apps?
2. How are super apps valuable to consumers?
3. How to create a successful super app?
4. Are super apps coming to the U.S. after dominating Asia?

What Are Super Apps For Android And iOS?

As mentioned above, a super app is a mobile application that delivers all sorts of features and services within a single platform.

These features and services normally include a cohesive combination of social media, e-commerce, and fintech.

This allows consumers to have a convenient platform without bombarding their smartphones with different applications.

Consider super apps as a “personal assistant” in your smartphone for everything you need daily.

Like a personal assistant, a super app provides everything within one platform with just a tap, saving you time and effort.

One of the reasons why you should invest in getting a super app is that it offers increased customer engagement.

When you are providing all the services within a single app, customers will likely develop a habit of using the app in their daily lives which would obviously mean more revenue through customer retention.

Ready to create your own super app? Contact us now to get started!

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How Is Super App Development Valuable to Consumers?

Now that you have a clear idea of why super apps are important for scaling your business, let's look at the other end of the spectrum and see how super app development is valuable to consumers.

1.??Access Is Easier For Everything They Need From One App

There is a reason why brands like Amazon and Walmart spend millions of dollars on improving customer experience.

According to a survey by Statista, almost 70% of Americans are allowed to spend money for convenience.

There are also a lot of drawbacks to having multiple apps on a smartphone.

Multiple apps are not just irritating but also drain the user’s smartphone battery faster, and who can forget those constant push notifications and app updates users are bombarded with?

2.??Data is More Secure With A Single Sign On

More apps mean more logins. Now, this is a concern because apps require sensitive data such as payment information.

If the user has payment information on different apps, there is a high probability that their data will get hacked or breached.

That’s why, with super apps, consumers can access everything from one place without re-entering any information.

3.??They Receive More Relevant Offers

Consumers enjoy a lot of perks when they use a super app. For example, if a customer is using the super app daily or twice a week to order food, they would appreciate a special discount exclusive to the customers of that particular super app.

These offers or discounts can include a buy-one-get-one-free meal, a ticket to a movie theatre, and so on.

Don't miss out on the opportunity to offer your customers a seamless and convenient experience with a super app.

Let us help you create one.

Get in touch now!

https://hoisolutions.com/

Super Apps Are Dominating Asia But Not The U.S.

Over the last decade, super apps have grown exponentially in Asia, especially the East, Southeast, and Western parts of the continent.

A lot of these super apps started in emerging markets: Paytm and Tatu Neu in India, GoTo Gojek in Indonesia, and Zalo in Vietnam.

But economic powerhouses like China have started this super apps industry with WeChat, Alipay, and Meituan.

South Korea is another country that launched Kakao Talk in 2010 - a year before WeChat. Kokoa Talk has a user base of close to 87% of the country’s population!

There are similar super apps available outside of Asia, but they have yet to emerge as a dominating force, especially in the U.S.

Shifting Waves: Are Super Apps Coming To The U.S.?

There is still a certainty that these super apps will be taking over the United States sooner or later because of the growing demand from consumers.

According to a consumer survey, 72% of Americans are interested in using a super app.

A lot of big tech giants like Facebook are already diversifying their offerings similar to their Chinese and South Korean counterparts.

Facebook's main app now includes Meta Pay, marketplace, gaming, and short-form videos.

Some reports suggest that Meta is also considering bringing back the messenger into the Facebook app.

Similarly, Amazon is also investing billions into increasing its offerings with Prime Video, grocery delivery (acquired whole foods a few years back), and cloud computing services.

Spotify is another great super app example - they now have podcasts, audiobooks, and more, along with music.

Uber is also jumping on the bandwagon. What started as a car-riding startup now offers accommodation reservations for traveling, food, and grocery delivery service with Uber Eats.

After seeing all these giants pour in billions of dollars, we are quite certain that Americans are eagerly waiting for super apps in the United States.

How To Create A Successful Super App In 8 Steps

1.??Identify a specific target market

The first thing you need to understand is your target audience, their long-term and short-term needs, and, most importantly, hitting the audience’s pain points.

This will help you draft a plan for your application that aligns with all of these things.

2. Conduct market research

After you have a clear vision for your super app, you need to analyze the competition and capitalize on the market gaps.

You also need to study which features and services are already available in the market and how you can improve and add to those existing market trends.

Come up with a monetization model - then allocate budget for super app development.

Learn about the cost of super app development here.

3. Define the value proposition

There are hundreds of super apps available to download; why should consumers choose your super apps over those? Your super app needs to communicate the unique value it delivers to the consumers.

This unique value is what will make your super app sustain the market and outperform the competition.

4. Develop a comprehensive feature set

You can’t add every feature in your super app, even if it's possible. We Chat can add a task management feature on their app, but have they added that?

The answer is no because a startup has to prioritize the app’s features based on importance and value.

We recommend you write down all the features you want to have on your super app and then rank them according to their importance. This will not help you stay focused and will avoid adding complexity to the application.

5. Design an intuitive user interface

Your super app’s interface and user experience can have a huge impact on its success and failure. The super should be to navigate for delivering a seamless experience for the users.

We would recommend that you invest in hiring a professional UI/UX expert to create a customer-friendly interface.

6. Test and iterate the super app

Once your application is ready, test it with a small group of potential users and gather feedback. The feedback you’ll get will improve your super app and fix any issues the users encounter.

Repeat this process over and over again to improve your application’s functionality.

7. Launch and market the app

After your super app is tested for any potential errors, you need to launch and market the app.

You can do that through word of mouth, social media platforms, P.R., and even forums. Places where there are a lot of potential customers.

8. Monitor and analyze user engagement

Monitor your application’s engagement and customer retention. This will give you an in-depth overview of which features are performing well on the application and which aren’t.

One last thing we would like to mention here is that a successful super app takes time to generate revenue and requires many resources.

It's challenging but not entirely impossible with the right plan and execution, you can build a super app that is profitable and scalable.

Final Thoughts

Super apps are the future of how we interact with technology daily. Now, both businesses and consumers are feeling the need for an application that makes the buying-selling process easier on both sides.

These all-in-one apps also offer kinds of services that provide consumers with convenience and also enable businesses to cut down costs.

These super apps would also help them sustain competition in the evolving market trends.

With the right strategy and development team in place, they can create a super app that adds value to their customers and also stand out in the crowded app market.

Planning to build a super app? HOI Solutions can help!

Check our mobile app development services or learn more about trending technologies on our blog.