??What Successful Purpose Statements Do Differently

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By Darrell Rigby, Dane Smith, Zach First, and Anna Cochemé | March 01, 2024

Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some companies that are the exceptions. They employ four methods to turn their statements into reality.

Our research identified some companies whose purpose is helping them achieve exceptional results, according to their stakeholders. Further analyses and interviews with those companies identified four key success factors.

1. Tell the truth about your purpose.

2. Build a team fully committed to the purpose.

3. Put your money where your purpose is.

4. Turn purpose statements into standard operating behaviors.

Let your ears listen, click ??

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