What SubjectWell 2.0 Means for All of Us
In a sea of sameness—same look, same offerings, same tactics—it’s time to disrupt patient recruitment. SubjectWell 2.0 reflects our history and our ongoing pursuit of changing the status quo. By standing out in how we look, speak, and deliver, we challenge the industry to rethink patient recruitment.?
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Why now??
It’s no secret that 80% of clinical trials fail to meet enrollment timelines, contributing to significant delays and $40 billion in unrecoverable losses annually. These losses are more than just financial—they impact reputations, futures, and hope. Yet, patient recruitment strategies have largely remained unchanged. If we are truly committed to patient-centricity and want to create a healthier, happier world (and I know we all do), dare we not do things differently??
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Disruptive technology?
This brand refresh represents significant investments in the SubjectWell+ technology platform, including the launch of the OneView recruitment portal. OneView offers a single source for managing all your patient recruitment data across all referral sources for all your studies and sites—driving efficiency for sponsors, CROs, and sites like never before. Our Patient Network, which includes over 13 million patients—complete with diversity data—is powered by sophisticated technology with advanced matching capabilities. We’ve already matched patients before your study begins. With speed and precision (reducing, on average, 90 days from the recruitment cycle), we connect patients to studies and treatment information, support Diversity Action Plans, expedite timelines, and reduce costs.?
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Going global?
With the growing demand for multi-country, European, and APAC clinical studies, "global" has become a top priority. In September 2024, we announced the acquisition of Trials24. We can now recruit patients in 102 countries and provide clinically trained, multilingual Patient Companions in each. Our rebranding signifies the full integration of Trials24 and the most expansive global capabilities in the patient recruitment industry—and we’re just getting started.
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Services for sites?
Even the best patient recruitment strategies can fail if sites are overburdened and patients' needs aren’t being met. Between 20% and 50% of patients who are screened do not proceed to randomization. In complex trials, as many as 70% fail to randomize. Through innovative complementary services, we reduce taxing site burdens, freeing sites to do what they do best—care for patients. We offer Full-Site Support, Secondary Screening, Site Visit Scheduling, Medical Records, and more. Plus, we can provide Patient Care and Trial Retention where we engage and support patients from study start-up all the way through study close.??
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Focused on who we really work for?
Our tagline,?Powered by Patients, reflects our understanding of why we do what we do. It’s not possible to improve global healthcare without patients who are willing to go first. While our new look humanizes our brand, our approach to how we serve patients demonstrates that our commitment is more than skin deep. Throughout all phases of the patient recruitment journey, we have Patient Companions who educate and guide patients. We even have Companions who care for patients throughout the entire trial experience. Our technology delivers automated reminders to help patients manage their already hectic schedules. Our ability to create global Patient Surveys and Patient Panels helps you harness patient voices and patient experience insights that enhance protocols, improve the patient experience, and support Patient-Focused Drug Development. Ongoing engagement combined with Real-World Data continually provides a better picture of how we can improve patient engagement and connect you with eager and eligible patients for our study.??
It’s more than a pretty face?
SubjectWell 2.0 is more than just some standout new colors. It’s a rallying cry to explore how innovative technology, global capabilities, and expansive services for sites and patients disrupt traditional patient recruitment.?
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I look forward to working with you and sharing more about our vision for disrupting patient recruitment.?
Helping Aspiring Consultants Launch Value Added Consulting Businesses | Founder of Noveras Consulting | Proven Framework for Attracting Premium Clients and Building Scalable System
3 周Love the push for change!
Absolutely! Patient recruitment needs a major shift. Excited to see how SubjectWell 2.0 is making a difference.