What a STUPID mistake...

Like most business owners, I subscribe to a number of websites to help educate me, train my team and keep me at the cutting edge of marketing and business.

One of these services for which I pay $50 a month (yes, it’s an American site!) had a bit of an issue earlier this week.

I logged on as usual only to find that the domain that this business uses had not been renewed!!!

Instead, there was a polite message from the hosting company informing me that the domain expired on the 10th November and, as it had not been renewed, it was pending deletion.

Oh, the shame.

Oh, the embarrassment.

Oh, the stupidity.

This is a subscription based website for goodness sake. Their income comes in monthly by direct credit card charges. How could they possibly not have acted on all of the reminders to renew the domain name?

It defies belief.

They look like amateurs.

Their credibility has been severely diminished.

Couldn’t happen in your business could it?

Have a great week,

Nigel

P.S - As many of you will know, I make a big commitment to learning.

In fact, this website was one of the MANY that I subscribe to in order to educate myself and my team.

I read several books each month, go to dozens of conferences and events each year, and consume information productions on all sorts of business related topics.

I say this not to impress you, but to impress upon you the importance of continued learning as a business owner.

There's no such thing as being 'too informed' or 'too up-to date'.

The next (and final!) EC National Event is on Monday 26th November.

The team and I will be sharing what we've learned with those lucky enough to attend.

Those in the room will get smarter, more switched-on.

Those not in the room will probably not notice the difference.

If you'd like to be one of the smarter ones, you can join us at the event, commit to learning and book your seat here!