What a STUPID mistake...

What a STUPID mistake...

Like most business owners, I subscribe to a number of websites to help educate me, train my team and keep me at the cutting edge of marketing and business.

One of these services for which I pay $50 a month (yes, it’s an American site!) had a bit of an issue earlier this week.

I logged on as usual only to find that the domain that this business uses had not been renewed!!!

Instead, there was a polite message from the hosting company informing me that the domain expired on the 10th November and, as it had not been renewed, it was pending deletion.

Oh, the shame.

Oh, the embarrassment.

Oh, the stupidity.

This is a subscription based website for goodness sake. Their income comes in monthly by direct credit card charges. How could they possibly not have acted on all of the reminders to renew the domain name?

It defies belief.

They look like amateurs.

Their credibility has been severely diminished.

Couldn’t happen in your business could it?

Have a great week,

Nigel


P.S - As many of you will know, I make a big commitment to learning.

In fact, this website was one of the MANY that I subscribe to in order to educate myself and my team.

I read several books each month, go to dozens of conferences and events each year, and consume information productions on all sorts of business related topics.

I say this not to impress you, but to impress upon you the importance of continued learning as a business owner.

There's no such thing as being 'too informed' or 'too up-to date'.

The next (and final!) EC National Event is on Monday 26th November.

The team and I will be sharing what we've learned with those lucky enough to attend.

Those in the room will get smarter, more switched-on.

Those not in the room will probably not notice the difference.

If you'd like to be one of the smarter ones, you can join us at the event, commit to learning and book your seat here!


要查看或添加评论,请登录

Nigel Botterill的更多文章

  • NO-vember

    NO-vember

    As I write this it's my first day back from a two week holiday. Much time to recharge, to refresh and to reflect.

    2 条评论
  • Dreaming of a white Christmas?

    Dreaming of a white Christmas?

    For many, it’s the most wonderful time of the year. Whether it’s chowing down on a mince pie, sipping on mulled wine by…

    3 条评论
  • Control the controllables…

    Control the controllables…

    There’s a saying in nautical circles that ‘a smooth sea never made a good sailor’. The gist, of course, is that you…

    1 条评论
  • Have You Got Bananarama Syndrome?

    Have You Got Bananarama Syndrome?

    I recently did a 1:1 with a member who runs a successful business. She has been going for four years, is turning over…

    5 条评论
  • You Don't Need More Leads…

    You Don't Need More Leads…

    When it comes to marketing, the focus of almost every business owner is on the generation of more leads. Yet the truth…

    4 条评论
  • 'What's gonna happen, Nige?"

    'What's gonna happen, Nige?"

    This is different. I get that.

    3 条评论
  • Convention Agenda (Announcement!)

    Convention Agenda (Announcement!)

    I'm super excited to let you all know that we've finalised (99%) of the agenda for the Getting & Keeping Customers…

    2 条评论
  • Be careful who you listen to...

    Be careful who you listen to...

    Unusually, when I was in the car last week, I was listening to a morning phone-in on the radio. The topic was the UK…

    4 条评论
  • From the mouths of babes...

    From the mouths of babes...

    Young people today are much maligned. It was probably always thus - each generation believing that in some way their…

  • "Champagne Super Over..."

    "Champagne Super Over..."

    Yesterday was an extraordinary day. Yes, the tennis was amazing.

    2 条评论

社区洞察

其他会员也浏览了