What is Strengths-based Selling and Why Everyone who Close Deals with Customers Should Master this Skill

Whether you are an executive looking to build a better sales force or a salesperson wanting to improve your skills, it is important to learn how to turn strengths into opportunities to sell more effectively. What is strengths-based selling and what difference does it make? Here is a quick guide for you.

What’s with strengths-based selling?

Strengths-based selling recognizes the uniqueness of each salesperson and transforms these attributes into powerful tools.

In a nutshell, strengths-based selling is an approach wherein a person uses their innate talents and strengths to do sales. It is contrary to common belief that “good” salespeople are of the same nature and that a company’s sales success depends on the careful implementation of “proven” patterns and uniform strategies.?

Strengths-based selling recognizes the uniqueness of each salesperson and transforms these attributes into powerful tools. It looks into their unique talents and traits instead of their ability to follow sales traditions, standards, and formula. In essence, the model believes that there is no such thing as a “perfect” way to sell.?

How does it make a difference?

Some salespeople are talented in prospecting, while others do well in building relationship with a potential client. Others are great at negotiating, while others find success in engaging people through cold calling. There’s a lot more talents and traits a salesperson can have in them; in fact, there are 34 strengths defined by analytics and advisory company, Gallup. One thing is for sure though, not every salesperson can have all these strengths at once at the same level of efficiency.

When an organization starts to see certain strengths in each of the sales staff, it is the only time they can unlock the full potential of that staff, their teams, and their entire sales force. This results to a more effective way to run business and ensure steady flow of income to the organization.

If you want to improve your lead generation campaign and achieve better sales, it is important to consider this strengths-based approach. It is a strategic and systematic way of delegating sales tasks capitalizing on the diversity of capabilities of your team. Supercharging your sales starts with recognizing your team’s strengths.

If you want to improve your lead generation campaign and achieve better sales, it is important to consider this strengths-based approach. It is a strategic and systematic way of delegating sales tasks capitalizing on the diversity of capabilities of your team.

Take it to the next level

As a leader, it’s important to handle challenging situations with grace and professionalism, without compromising organizational goals. You can take your corporate leadership skills to the next level. I am here to support you! We regularly organize corporate training and executive coaching to help executives to elevate their executive presence and various leadership and communication skills.

The upcoming workshop will be on 23 November (2:30pm to 5pm HKT), co-organize with the Hong Kong General Chamber of Commerce . Check the event page and register there: Strengths-based Selling: Close More Deals with Innate Talents .