What are story handles? (& how they generate growth)
Get those Labor Day email templates ready (September 4th is 11 days out).
Today, our feature article is about story handles— how simplified powerful stories can be carried on without you doing all the work. No time to waste so let’s dig in.
Takeaways from our feature article:
Links to help craft solid business stories. My favorite example stories will follow.?
My Top 3 Examples of Story Handles
Success story examples. Short, simple, shareable.
The Foreman Grill: Plug in and grill meats indoors.
A big smiling ambassador didn’t hurt.
David Goggins: Stay hard.
A two-word story, he backs up with physical feats that are destroying his body.
My Dad: Talk to your customers.
Spent exactly $0 on advertising his painting biz. Spent hundreds of hours chatting with the people “who kept food on his table.” Read more...
Facts and Stats
Bonus: 55% of replies to cold email campaigns come from _____? Answer here??
No long pitch because…
My fingers hurt from writing brilliant, nay, life-changing copy for the past 7 hours.
Ok, the past 27 minutes.
Inbox Mailers’ triggered emails:
*sponsored→ When you support our sponsor, you support me, the pups, & waitstaff I over-tip constantly.
Knowledge Base
??Knowledge is power, but first bearded motivation
??Recent Microsoft sending errors (super-technical)
Email web font deep dive from Litmus
??Seasonal subject line examples (fall arrives in 30 days)
$10,000 in free Google Ads for non-profits (grants) / also YouTube fundraising
??Logos are not as simple as you think?
Self Help
“I’m just a dumb redneck who figured out I ain’t never gonna die.”
~SEAL guy, from motivation vid above. What did I do the next day after it fired me up?
Had my lowest mileage of the year. Pitiful. But it happens.
Regardless, all the folks in that vid doing the hell-mile are impressive.
But I only know the name of one. The SEAL guy Chad. Why? He won. They didn’t.?
Winning matters when it comes to being memorable.
* Inbox Hackers Shout-out:
??Will at Fuller (edu)
??Wajid at Zappian (lead gen)
Get Hacking
The problem with lead generators / lead magnets?
They get created without enough thought about the audience.
So today’s hack is easy. Look at your current lead generators (PDFs, ebooks, guides, etc.) and consider more audience opportunities.
Example: A lead magnet designed for teachers. Why not design an alternate version targeting those about to graduate and become teachers?
Alt hack: A/B test dollar amount discount offer vs. percentage discount.
Other Inbox Hackers liked
??Please take survey below. It’s single & looking.
Thanks for reading, see ya Wednesday,
Shane McLendon
Copy Editor, Inbox Hacking