What story can your brand tell in 90 seconds?

While video is an amazing medium, few brands have mastered telling a great story.

One that keeps us captivated.

Especially telling that story in (and captivating us for) a whole 90 seconds.

After all, a recent report says we have the attention span of 8 seconds before we're ready to flitter off to the next thing. Goldfish reportedly have 9 seconds of attention span. Must be the hydration.

That's where this video showing the rebrand transformation of a 70-year nonprofit.

I'll let this new video speak for itself:

Thanks for watching.