What Is Stopping Customers From Buying From Your Website?

An unpleasant user experience, especially when audiences want to rely on the website, is a big factor in causing high bounce rates. What could be responsible?

The first few milliseconds are enough for online shoppers to form their first impression when they are viewing a website. It is critical to note users' first impressions are highly motivated by certain design factors like typeface, use of colours, use of images, easy navigation and font size. While shopping online, the users are necessarily searching for the website store where they can have their needs fulfilled. Hence, emphasizing the look and feel of your website is directly proportional to creating an imprint in users' minds that the website has the potential to fulfil all their desires.

However, bounce rates are often common recipients to the websites, when it allows the guilt factors to go on without no checks and fixations on time. A website will need several improvements to count the profit receipts at the end of the day and retain loyal customers.

1. The Website Design is Poor and Not Appealing to the Modern Day Customers

We cannot expect the audiences of contemporary times to fall for boring nature websites with no interesting designs. As it is put in, a bad website equals a pathetic user experience. At majority time, the audiences simply focus on the visual graphics and contents, besides the actual website design part. Hence, a user-friendly interface and easy navigation are compulsory to hook the customers to the website.

2. Lack of Product Details For Customers’ Information

Online shoppers form a poor impression when the available product information does not meet their queries. It's the product details added to each product that eases their purchasing decision. Customers devote some time to checking the product details page.

Therefore, an easy-to-read, informative product details page significantly improves the shopping experience. Furthermore, they are positive about their purchasing decisions.

3. Annoying Sudden Pop-Ups!

A smooth and uninterrupted flow of access largely adds to a positive user experience. No website user will entertain the email pop-ups, offer pop-ups and registration call pop-ups. These send the users to interpret the business as trying to hoard their email addresses to fulfil their business promotion objective. A pop-up-infested website turns out to be a flop idea. Rather, the suitable pop-up timer is when the user is exiting the page or the site.

4. Top-Notch Search Function is Absent

Say the customers are sure what they are willing to purchase, and while browsing the online store they would want to browse the products and options, explore different brands products and from different categories. In short, they would want to make full use of the Search bar and filter options. But when they cannot fulfil their wish, either they would stop purchasing and shift to another site, or make that their first and last purchase never to return.

Hence, it's mandatory that the website is easy for the consumers and they can search for their desired products easily.

5. The Checkout Process Is Complex

To be straight, audiences these days are least willing to deal with complicated matters. Filling up complex forms is a waste of time and no one is ever in favour of covering those extra steps to get done with online payments. Fairness, simplicity and ease are in top-scale demand.

Customers will with a guarantee leave the website when they discover a complex and time-consuming checkout process. This frustration is a definite metric to create a bad online experience. On the other hand, a very easy and simple-to-follow checkout process becomes the users' favourite – being done with browsing, discovering and purchasing, they are sure to complete the purchase easily and comfortably.

6. The Product Pages Are Loading Slowly

Too bad if the product takes too much time to load! Every customer will expect top-notch web performance right within a few seconds to call it a positive user experience. But if the E-Commerce webpage displays on the screen after ten or eleven seconds, customers will never be ready to entertain. There are a number of techniques to implement and improve performance, like image optimization and sequencing assets.

7. The Web Page is Hard To Navigate

After the audiences have selected what they are willing to buy, they will want to be ready for an easy checkout. At the same time, short and easy-to-navigate shopping carts and checkout processes are what the customers favour. That is to say, they should use the online store to find their needs easily. If otherwise, then it is a loss for the online store – users leaving for competitors's stores means higher bounce rates for your store.

Search bars, a simple purchase process completed within 3 steps, and a guest checkout option often make the customers memorize your store. The advantage of the guest checkout option is what is lost in data can be recovered in additional sales.

Since the customers have small attention spans, so while displaying the thank you message after checkout, it's useful to tempt them by sending them multiple upsell offers and newsletter signups.

8. The Security Concerns Have Been Overlooked

Since online, the product experience is not tangible, so special credential of customer trust is mandatory. No one will conduct online transactions if concerns like identity theft, misuse of private consumer data and personal information protection are not addressed on time.

Hence, customers need the assurance their information is safe and will not be used for any other purposes. Customer privacy policy should be clarified, that ease out consumer concern regarding identity security.

9. Some Redirects Are Misguided

Users are free to browse the way they want when they are in the online shopping experience. But when the pages are redirected against their browsing path, then it discourages them from continuing. Visitors have to enjoy their user experience if you want them to end in the checkout process.

10. Audios and Videos Seem To Be Of Obstrusive Use

Users will want to find the amount of content only how much they can absorb. An automatically loading audio or video might drive the visitors away potentially. Let the users choose whether they want to view the videos or listen to the audio content.

Auto-playing is directly linked to intrusive and disruptive browsing experiences – similar to pop-up ads. In fact, it might slow down the user's internet connection since the video uses up a lot more data.

Nevertheless, it adds to the unpleasant user experience when they find the media is completely irrelevant to their search query when the video or audio begins to play in the midst of navigation, and that is how the users start losing interest in the page.

11. There Are Neither Reviews Nor Recommendations

However good is your marketing copy and product images or videos – customers will always trust the peer reviews for their confidence. These could be based on true fit sizing, customer service, durability, packaging and more. Personal recommendations are the complementary promotional matters.

Product reviews are the key to the right decision-making process. So, encouraging customers with real reviews who have purchased the products and further incentivizing them is an invaluable strategy to retain loyal customers.

Bounce rates state the "sorry" results when the users quit your website too soon, causing the website to lose its lead and possible conversion. Unless the website has been optimized for its performance, user experience will be severely affected. Thus before the brand’s reputation is weakened, it's essential to analyze and address all the pain points causing the users to exit too early. Although the two main factors are less relevancy and responsiveness we have shared the other underlying issues which should be fixed without delay.