What Statement Are You Making?
Photo Courtesy: Vernita Naylor (JEGroup) Vacaville Classic Car Show

What Statement Are You Making?

Vernita Whitaker Naylor Vernita Whitaker Naylor

Vernita Whitaker Naylor

Live Your Dream "Compassion doesn't take long to execute but lasts a lifetime." Vernita Whitaker Naylor

发布日期: 2016年11月1日
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Did you know that how you present your core competencies in writing speaks volumes to your ideal customers? To begin the process first consider who are your Top 3 ideal customers. Next, craft a message that conveys your core competency and your Unique Selling Proposition (USP) or Unique Selling Value (USV). Lastly, put all of this information into a capability statement.

A capability statement is like a business resume, it should contain all of the pertinent information about your company. The statement should be so robust that it is able to speak for you thoroughly without you being there. A capability statement is a great starting point in making the connection with your ideal customers.

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