What Startups Should Know About Leveraging Data to Begin Digital Marketing

This is the first installment from a session that Adam Roe led recently for entrepreneurs at Atlanta-based Switchyards. I found that many of his points were simple yet insightful, so I captured them here. Starting with the next installment, I'll get into meatier topics such as Viral Coefficient and View-Through: all great things for B2C startups to understand. But this first piece keeps things light - talking about building the best product you can and building your brand into your product.