What is Sports Video Storage Nirvana?

Key Takeaways:

• Why is sports video management unique? Sports teams and stadiums rely on video for strategic analysis, monetization, and promotion. This rapid growth has unique demands, requiring more than traditional broadcast solutions.
• AI-driven insights add complexity. Sports workflows increasingly use AI for deep statistical analysis, requiring systems to handle data from diverse sources and integrate seamlessly with sports-focused MAMs and third-party tools.
• Cost efficiency is crucial. Despite the perceived wealth in sports, media teams must balance cutting-edge workflows with budget constraints.
• What is "sports storage nirvana"? A purpose-built storage solution that is secure, seamless, and so reliable you barely notice it—freeing teams to focus on content and growth without worrying about the technology.

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How to answer that?! I’ll start with “what’s sports storage?hell?”

When we started working with one national Rugby union, they had eight different departments all with their own video tapes (!!), camera cards, disk drives (on shelves), and online islands of video media. There were security holes, data loss risks, access challenges and inefficiencies all built into the day-to-day lives of too many people who were working?there.

And we’ve seen it repeated in the sports industry with customers from professional football, tennis, basketball and sports?stadiums.

It may be an extreme example, but it’s completely?understandable.

Video usage within teams, organisations and stadiums has grown far faster than possibly in any other media and entertainment sector. Roll over?broadcasters!

And with fast growth comes paradigm?shifts.

Sports is scrambling to monetise content, provide analysis for strategic reasons and to use video for promotional?reasons.

But to provide “nirvana” (I’ll get back to that) technology companies in the M&E industry, like Perifery, cannot just apply broadcast and post-production systems to?sports.

Sports is unique. It utilises AI workflows to gain deep statistical insights. That creates different demands on the usage of data. It ingests data from multiple sources and locations, not just from a camera studio. And, the systems supplied need to work seamlessly with sports focused MAMs and third parties, both in cloud and on-premises?scenarios.

Despite the wealth that some people associate with sports, the reality is that the media departments need to work not just with extremely modern workflows, but also in cost efficient?ways.

So just as it is beholden on sports clubs and organisations to rethink “what should I be doing with my video”, media technology companies are duty-bound to completely rethink their?offerings.

What’s your definition of sports storage nirvana? Mine is that the storage solution you’ve picked is built for purpose and means that you don’t have to spend 2 minutes a day managing or thinking about it. A silent, powerful, secure partner that lets you get on with managing?growth.

Contact the Perifery team to find out more.