What is SPO? And Why is it Important?

At Paragon Digital, we're committed to spending our clients' advertising budget as efficiently as possible, so we focus on supply chain optimization (SPO).???

What is SPO?

SPO aims to find the most direct path between the publisher and advertiser, minimizing middlemen and associated fees. This ensures more of your budget goes towards acquiring impressions seen by real consumers, rather than getting lost in a "tech tax." SPO seeks to lower costs and provide better transparency by eliminating the complexity. It can require multiple teams of data scientists who analyze channels and calculate infrastructure, operational, and traffic acquisition costs to determine an ideal supply chain for your campaign.

Why is Acquiring Inventory So Complex?

Programmatic advertising, while flexible and effective, introduces complexity. It involves multiple players like SSPs, DSPs, ad exchanges, and DMPs, each adding layers to the transaction process. Programmatic buying allows advertisers to target specific demographics, interests, and behaviors, increasing the potential effectiveness of their campaigns. It can also lead to lower prices paid for acquiring inventory that targets their ideal audiences.

Ready to Drive Efficiency in Your Campaigns?

Partner with Paragon Digital to optimize your supply chain and enhance your ad campaigns. Get in touch with us today! Feel free to contact Sujith Mohandas for more details and to schedule a call.