What are some tips for making effective Facebook ads?

Running success Facebook ads are essential to any company's growth. The reality of this is that the success process of doing this smallest business fails, yet every large scale company does it, normally very well.

There are 6 key elements to running successful Facebook ads in 2023.

??: Stop selling! (shameless click bait type reason)

??: Authority.

??: Play the long game.

??: Understand your audience.

??: Keep in touch with your audience.

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#1 ???????? ??????????????:

The biggest mistake I see in companies using Facebook ads is treating them the same way as an old newspaper ad, a simple "buy now" with a call to action, like call or drop in, etc.

Successful Facebook ads understand a simple concept: people are not on social media to buy your stuff; they are there for, guess what? Social stuff!

So how do we make Facebook ads successful?

by appealing to their pain points and, at this stage, not selling the solutions.

I am going to give you a question as an example here, as it will highlight how to do this effectively and make your ads way more successful.

Before we start, you need to ensure you have a Facebook pixel installed on your website.

So, if I had just linked to my website saying, "Use us to get better Facebook ads," would you have clicked? more than likely not. That's right, there is a lesson #1 in getting successful Facebook ads.

#2 ??????????????????:

So part of the reason I answer this here is, of course, that I want not just you but others to see my answer so more people know I know what I am talking about (authority).

This means at this stage, anyone reading this is not interested in my service, but in my ability to show, how to be effective when using Facebook ads.

So for the rest of this post, I am going to show you exactly how to succeed with Facebook marketing and ads in 2023.

#3 ???????? ?????? ???????? ????????.

So with Facebook traffic, your audience will fall into 4 separate Audience groups.

Audience A.?They don’t know you and don’t care what you do.

Audience B.?They know you, still don’t really care, but don’t mind you.

Audience C.?knows who you are and is looking for solutions.

Audience D. is ready to pay for a solution.

Keeping these sections in mind will change everything.

Your first campaign is this.

Audience A.

You want to get an awareness campaign built. This is going to target your broad audience, So if you are an ad agency ( like me), then anyone who owns a business, and (in my case) meets certain requirements ( like being in business for a few years, not a startup, and having revenue of at least $2 million per year) is my audience.

At this stage, you are getting your name in front of them with some very powerful value. like a guide on how to run effective Facebook ads.

You are focused on your brand and providing massive value.

Audience B.

We now take everyone who has engaged with those initial campaigns, if they like, share, even click on your guides, etc., and show them a new campaign.

See what we have done, we took very cheap ads with awareness and got rid of showing ads to people who don’t care at all at this stage.

This campaign is going to focus on more value, why you are so cool, etc. Again, building name recognition.

Audience C.

So now we take the engaged audience and start to show them more value, in this case, ( anyone looking to get more success from Facebook ads) and deliver them more value, but this time you are wanting to send them to your website—

At this stage, I want to mention that I don’t tend to use landing pages, as I want someone to go to my website as I want to be able to track their behavior.

So I send them to my website, which can be to consume more content (again, not sell to them), which may be a video, a blog post, or something else. At this stage, I want them off Facebook so I can gather more data.

So I then looked at my website data and set up a new audience on Facebook. Using that data, I would set up another custom audience.

Audience D.

destinations page, pricing page, and contact page.

If they visit the destination page and then bounce, then my prices scared them, they are not ready or not my ideal client.

If they visited all 3 pages, in certain orders, etc, then I know they have

consumed my content.

saw my prices

reached a contact page, but didn’t complete my contact form.

Now I can create my final lead generation form campaign, Now I am targeting someone who has completed a number of actions, which shows an interest.

Then, as a side campaign, I re-target everyone who opens the forms but doesn’t submit their details back to the?Audience C?type of content.

All of these audiences are fluid, people can easily pass in and out of them.

#4 ???????????????????? ???????? ????????????????.

This is where most struggle, I would say out of 10 business owners about 5–7 would say, oh my audience is everyone. In B2B, of course, it's normally better, but still its a problem.

Knowing who your client is is crucial. So I will use my case. In theory, every business owner is my audience, but it isn’t. The majority of SMB will not be able to afford my services, so I don’t want to try and pitch to these businesses. I want them to succeed in their marketing and hopefully, later on, become my type of audience.

So this is why in?Audience A,?I am using filters that will discount those who are not ready to pay for my type of priced service, which in my case tends to exclude ( not always) any business under $2M turnover.

Spend time getting this right, If you want help getting your audience defined, then please reach out to me on LinkedIn, I am happy to help.

#5 ???????? ???? ?????????? ???????? ????????.

A massive change in mindset happens from the big companies to the smaller ones in this area.

Again, let’s use me as an example, I know most SMBs will not be able to afford my service, however, is they grow, they will. So it's important I keep running my Audience #1 campaign, including all the others.

The key is to keep the content fresh.

The final point

#6 ???????? ???? ?????? ????????????-?????????? ??????????????????.

Understand that until I have engaged the user by completing the step I feel qualifies them for me to pitch to them, they are on Facebook to look at friends pictures, share memes, and maybe watch the odd cat video.

I always use the example of a dinner party, Think of all social media like this, its very public, and at a decent-sized dinner party, you don’t know everyone there.

Imagine you turn on with a sandwich board saying "Buy my stuff." Chances are you will never get an invite again.

With social media, you have to fit in. Think low key.

Imagine you turn up, and people ask you to talk to them. You offer them your business card, or even better, you hear a problem they have and you offer to help them, This is like giving them an invite to a separate dinner party that contains only people with the same problem searching for a solution.

To break into their feed, its gotta feel natural. This means investing in time and money into getting a very creative writer for ad copy, If you can do this yourself, then huge kudos to you, In my case, this is why I have a team, and for reference, I contract the creative writers. The words and images are likely to be the first encounter with your company that someone has ever had. It’s worth the money to pay for an excellent copy.

So, in order to be a bit trendy, here is my TL;DR:

Don’t sell on the first interaction, prove you are an expert, solve their problem, keep in touch, and pitch when they have met your define parameters of being qualified.

If it helps, most businesses do not do this. The is because they are desperate for leads and sales today, and ultimately, this is what prevents them from scaling up, that mindset of instant gratification.

Feel free to connect with me on LinkedIn, I can provide direct advice on how to target your audience better if I knew what you did.

#facebookadscampaign #facebookads #facebooktips