What are some strategies for building trust during a negotiation?
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What are some strategies for building trust during a negotiation?

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The importance of trust in any negotiation cannot be understated. Whether you are negotiating a multi-million dollar contract or a simple agreement between two parties, your success depends in large part on how much the other side trusts you. Trust allows both sides of the negotiation table to be candid about their needs, interests, and desires, leading to a more cooperative and productive negotiation process.

But how do you build trust during a negotiation? Here are several strategies:

Establish rapport

Building rapport is key in a negotiation. People are more likely to trust someone they like and get along with. Make sure you establish a personal connection early in the negotiation process by engaging in small talk and asking about the other side's interests.?

Remember: people don't just do business with those they trust, they also do business with those they like.

Be transparent

People are naturally suspicious when they don't know what the other side is up to. So make a point to communicate openly and honestly about your objectives throughout the negotiation. Be clear about what you hope to achieve and what you are, and are not, willing to concede. When the other side knows what you want, they are more likely to trust that you are negotiating in good faith.

Keep your word

One of the quickest ways to erode trust during a negotiation is to break a promise. So make sure to keep your word, no matter how small the promise may seem. If you say, for example, you are going to provide the other side with an updated contract by a certain date, keep to that timeline. If you need more time, communicate this early on and set a new deadline.?

Demonstrating you're reliable early on in the negotiation process will go a long way in building trust.

Listen and show empathy

Really listening to the other side and showing you understand their perspective can help build trust. This means not just hearing what the other side is saying, but really understanding where they are coming from.?

Expressing curiosity and empathy can establish a connection and help build trust. And it goes both ways: when the other side feels heard and understood, they are more willing to hear and understand your side, too.

Avoid aggressive tactics

If you really want to establish trust, it is important to avoid aggressive tactics. These can undermine your credibility and damage your relationship with the other side. For example, avoid employing the "take it or leave it" strategy or stonewalling, where you refuse to budge on an issue. Instead, work together to find solutions that can benefit both sides. This collaborative approach will help demonstrate that you are acting in good faith and can be trusted.

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This article was edited by LinkedIn News Editor Anamaria Silic and was curated leveraging the help of AI technology.

Jacqueline Ruiz

CEO of Marketing/PR Agency| Book Publisher | Product Developer | Pilot l Dream Catcher for Many

1 年

Building trust to me means facilitating the process of others feeling that you have their best interest in mind- all done authentically and with transparency

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Shelley Armato

SAVVY leaders deliver Digital Excellence! 50 year time capsule. Drive results, build 10xs faster! Expert in Controls, STOPPED litigation, disputes leave a legacy of excellence! Industry Speaker.

1 年

Bring a third party that has no stake in the negotiation! An outside perspective ensures honesty, collects all data for both sides, and has to be knowledgeable in the process. This removes anxiety and helps teams focus on the task.

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Building trust takes time, there are also cultural gaps that need to be emphasized in case the relationship is international. It is important to keep things simple and meet face to face. Sharing and talking about personal life is an important part of the puzzle in creating closeness and building trust. Cheers!

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Ralph Cerullo

Vice President at RMS | Founder at Sales Debut | I Grow Companies

1 年

The most effective way to build trust in a negotiation is to demonstrate clear and decisive behavior. Both you and the other individual are aware that negotiation is taking place. Avoiding speech that draws out critical elements of the discussion or may seem misleading is key to moving the conversation forward. The goal is to drive progression through tiny agreements along the way. Establishing and expressing what you want, your understanding of their positions, and outlining some commitments you will be willing to make can help successfully build rapport and trust. Success in negotiating is not one side getting what they want and the other side sacrificing what they want. A successful negotiation is measured by the agreement between parties that allows for the formation, transaction, or separation. Without an agreement that concludes the discussion, it is a failed negotiation. Expressing an understanding of this upfront will help to express a desire to find a resolution through openness and compromise.

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Trell Anderson

Nonprofit CEO/Executive Director

1 年

Negotiations is relationship building. Trust and Transparency are tools - are on a balanced scale w one another. To gain Trust, offer Transparency. In offering Trust, Transparency will be gained. Anchor both by sharing and discussing highest common values.

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