What (some) journalists just don't get about PR

I've been work with The Media Coach, who specialise in interview and presentation training. I know that for some journalists the idea of media training turns the blood cold but this company is excellent, partly because they focus on making sure their clients understand what reporters actually need to do their jobs and how to work with the media. Anyway, they asked me to write a piece on what hacks don't understand about PR's for their monthly newsletter The Fly which you can read here. The Fly.