What are some common mistakes to avoid in landing page design?

As you may know, a landing page is where people who click on your ad are redirected to for further steps...

It's often part of a Funnel (a great way to generate leads and building relationship with them through your emails)

It is very important to get it right in order not to waste all that money you invested in your ad (for paid ads) or the time and efforts you put in that organic traffic generation.

You see my friend, a lot of people make these mistakes I'm about to reveal to your in a minute. I want you to know them so you can be intentional and avoid letting them frustrate your marketing efforts.

Without any delay... here are

Some common mistakes to avoid in landing page designs:

Having too many conversion goals.

This one is very tempting as you can easily imagine that you can kill 2 or 3 birds with one stone.

However,

You should focus on one clear and specific action that you want your visitors to take, such as signing up, downloading, or buying.

Having multiple or conflicting goals can confuse or overwhelm your visitors and reduce your conversion rate.

Assuming shorter forms convert better.

You should optimize your forms based on the value of your offer and the stage of your buyer journey.

Sometimes, longer forms can help you qualify your leads better and increase your conversion quality.

You should test different form lengths and fields to see what works best for your audience and offer.

Including a navigation menu and footer.

You should minimize any distractions or exit points that might take your visitors away from your landing page.

A navigation menu and footer can tempt your visitors to explore other pages on your website instead of completing your desired action.

You should remove any unnecessary links or elements that don't support your conversion goal.

Not matching ad copy with landing page copy.

You should ensure that your landing page headline and subheadline match the message and tone of your social media ad.

This way, you can create a consistent user experience and reassure your visitors that they are on the right page.

If your landing page copy doesn't match your ad copy, you might lose your visitors' trust and interest.

Not optimizing for mobile.

You should make sure that your landing page is responsive and mobile-friendly, as most of your social media traffic will come from mobile devices.

You should use a simple layout, large fonts, clear images, and easy-to-tap buttons that work well on smaller screens.

You should also test your landing page on different devices and browsers to ensure a smooth user experience.

Forgetting your thank you page.

You should create a thank you page that confirms the completion of your desired action and provides additional value or information to your visitors.

A thank you page can help you build trust and loyalty, increase engagement, and encourage referrals or repeat actions.

You can use a thank you page to deliver your offer, provide next steps, ask for feedback, or suggest related offers.

Using a single conversion path.

You should create multiple landing pages for different segments of your audience based on their location, interests, behavior, or needs.

You should also use dynamic content or personalization features to tailor your landing page to each visitor's profile or preferences.

This way, you can increase the relevance and appeal of your landing page and improve your conversion rate.

Not emphasizing value with your CTA copy.

You should use clear and compelling CTA copy that highlights the benefit or value of completing your desired action.

You should avoid generic or vague words like "submit" or "click here" and use action-oriented words that convey urgency or emotion like "start now" or "get instant access".

You should also use contrast colors and prominent placement to make your CTA button stand out.

Letting objections go unhandled.

You should anticipate and address any questions or concerns that your visitors might have before completing your desired action.

You should use persuasive copy that showcases the features and benefits of your offer, as well as social proof, such as testimonials, reviews, ratings, or logos, to build trust and credibility.

You should also use guarantees, FAQs, or live chat to overcome any doubts or objections.

Burying your value proposition.

You should communicate the unique value proposition of your offer in a clear and concise way at the top of your landing page.

Your value proposition should answer why your visitors should care about your offer and what makes it different from others.

You should use a catchy headline, a supporting subheadline, and a relevant image or video to capture your visitors' attention and interest.

There you have it, some of the most common mistakes I see in many failed landing pages.

I used to believe that long form landing pages performed poorly as compared to short ones...

However, I've come to the realization that just as the debate about long copy vs short copy, it doesn't matter how long of short your copy is.

It just has to be interesting and easy to read.

As Gary Halbert would say....

"A sales Copy can never be too long, only boring".

That is to say that even if by any metric your copy is short, if it's boring, then it's too long and people aren't gonna read it.

But if it's super interesting and easy to read, then even a 100 paged sales copy is a joyful read for your readers.

Let me know what mistakes you've made in your landing page in the comment section...