What is Social Selling?

Social selling is an approach to sales through social media platforms to:

1. connect with potential customers,
2. build relationships, and
3. ultimately generate leads and sales.

The above is what makes up the key aspects of social selling.

Not #1, #2 or #3 only. Heard of the phrase all-in-one? Yes, that’s how social selling works.

Social selling ditches the outdated tactics of cold calls and aggressive pitches. Instead, it focuses on nurturing trust and positioning you as a reliable source of value through genuine engagement on social media.

Remember, this isn't about bombarding your network with sales pitches, no matter how appealing your product or service may be.

So, let’s look at each one.

Building relationships

Social selling emphasizes fostering genuine connections with potential customers by interacting with their content, participating in discussions, and providing helpful insights.

Providing value

Instead of solely pushing products or services, social selling focuses on sharing valuable information, industry trends, and insights that address your target audience's needs and challenges. This positions you as a trusted advisor and thought leader.

Authenticity

Social selling thrives on authenticity and genuineness. It's about showcasing your personality and expertise, not just pushing a sales agenda.

While social media platforms like LinkedIn, Twitter, and Facebook are commonly associated with social selling, the core principles can be applied to other online and offline settings as well, as long as the focus remains on building relationships and providing value.

Check this link here to learn more about social selling.