What Is Social Media Optimization? How It Helps Businesses To Grow?

What Is Social Media Optimization? How It Helps Businesses To Grow?

Social media optimisation or simply SMO is the process of promoting your business organically to potential consumers using various social networking and social bookmarking sites. In this method, you don't expend money to advertise on those platforms.

Nowadays everybody uses social media ( 195 million Facebook subscribers in India ). 

You can target local customer and get in touch with them through these social media sites. This interaction helps to build a trust and grow your businesses. 

The SMO indirectly helps in SEO as well. Google and other search engines started giving more value to the sites which are active and popular in social media sites. 

Below are the benefits of social media optimization:

Increases Web Traffic: 

Social media can be the source of huge traffic on your website if done in a proper way.

Besides search engines and email marketing, it can redirect huge visitors to your site.

Website’s visibility: 

As I mentioned earlier a large number of people spend more time on social media sites. So, doing SMO helps increase website visibility.

Communication channel: 

Now a day, companies provide their customers with a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.

Free advertisement: 

Social media platforms are now a great source of advertisement.

Ease of target: 

With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with SMO services.

Customer satisfaction: If a customer contacts you via your Social Media channel and gets an immediate response then it helps to increase the customer satisfaction rate while increasing the credibility as well.

Sharing quick updates: If you want to announce the launch of a new product, a press release, or important information that should reach your customers, then SMO provides you with a superb platform in form of Facebook page, Twitter, etc.

Paid options: While SMO provides several free options like blogging, forum posting, etc you have several paid options to reach the targeted audience. For example, Facebook Ads, Twitter Ads, Linkedin Ads, StumbleUpon Ads, etc. While these are paid options, they are also cost-effective in comparison to the success rate.

A close relationship with customers: When you update something on your Facebook page, Twitter handle or any other such platform, then your customers share their views, which helps to understand what your customers need. So, it helps to build trust and a strong relationship while giving you chance for betterment.

Quick Popularity: If you need quick popularity then you either need to take help of Television Advertisement or SMO Services. With help of SMO, you can get quick popularity.