What is Social Media Optimization: (6 Proven SMO Tips)!

With nearly 4.50 billion active users, and an average of six to seven hours spent online, social media isn’t merely a medium to connect with people anymore. Instead, it has evolved into a competitive business playground where businesses strive to be seen, outshine and outscore their peers with optimized social media strategies.

No wonder marketers value social media marketing as much and spend huge sums annually to increase their business’s surface area and drive inorganic traffic!

One of the keys to success across the online social space is Social Media Optimization (SMO). So, let’s look at what SMO is and some tested and proven SMO tips to help you maintain relevance and stay competitive in terms of SMO trends in 2023.

What is Social Media Optimization (SMO)?

SMO involves attracting web visitors from sources other than search engines. It helps enhance a company’s Social Media Marketing (SMM) efforts, increase brand awareness, and augment its digital presence through enhanced content. SMO also focuses on creating meaningful connections and helping mitigate the impact of the potential damage that a negative vibe about the brand running across the virtual space can cause.

6 Proven SMO Tips for SMO Trends 2023

A company’s SMO endeavors succeed when it does what is right for its business and social media presence to engage appropriately with its target users. While partnering with a social media agency in Pune can help royally, these six proven tips could prove valuable, especially amid a situation where every business is constantly strategizing.

1.????Profile Optimization

Social media has millions of active business profiles. But why do only a few succeed while the rest keep struggling? One of the reasons for it is that the top ones have an optimized social media profile. While consistency and continuity matter, what intrigues users are how well you use the space and the value you deliver?

Additionally, using colors, graphics, thumbnails, and text and creating an aura that triggers the right sentiment within the target users is something businesses should focus on while optimizing their profiles.

2.????Content Strategy

You create something you think is unique. But then, when you research, you discover that many, some of which could be your competitors, have already done that! In other words, you’ve already missed the bus. Social media is a constantly evolving space. Hence, the more unique and quicker, the better.

An effective way of dealing with the dynamicity of this space is to have an expert social media company by your side. Collaboratively, you can think uniquely and creatively and deliver something that engages and means value to the users.

Some proven content forms that propel engagement within the social space include videos, graphics, textual posts, real-time reviews, facts, industry views, updates, blending current trends with a particular buzz, etc.

Again, you must remember not all of these content forms will necessarily drive leads to your website. But impressions matter; in the long run, they could mean business!

3.????Social Media Badge

Although a hotbed of business opportunities, social media is about connecting with people. Accordingly, creating superior inbound and external connections helps enhance your social media reach, increase the exposure of your social media account, and help acquire likes, subscriptions, and followers.

Including external links to your social media account enables search engines to know more about your website. But alongside, you must also focus on creating high-quality content and linking it to external links with top-page rankings.

Select themes that encourage shares across multiple platforms. Many people have open social media accounts. It enables users to share a piece of content more easily by only clicking on the social network icon on the website. You must also create a public profile for your social media platform with links to social networks for quick content sharing.

4.????Relevant Social Media Associations

Every social media platform is different. Although the fundamental purpose is to connect, the user base of every platform is unique. For instance, Facebook’s user base is different from that of LinkedIn. Or rather, we’d say the purpose of being on these social platforms differs.

So, the kind of content you create for both these platforms should also differ. Very rarely will content that worked on Facebook will work on LinkedIn. And it isn’t only about these platforms but others like Instagram, Twitter, YouTube, etc.

Each platform is unique, and therefore the strategy and the association revolving around each should be well-suited to the platform’s user base and basic intent.

5.????Influencer Marketing

Leveraging the popularity, followership, and influence of influencers is another proven SMO tip that can help businesses increases their social media traffic by 80-90 percent.

Influencers are people to whom users listen. Hence, influencer reviews and recommendations about your products, services, or solutions can surely make a difference in terms of outreach, sentiment, user response, and, therefore, the potential business generated.

6.????Using SMO Software

SMO requires a strategy that blends creativity with technology. Accordingly, you must invest in various SMO software products like Canva for image creation, marketing tools like HubSpot, Marketo, etc., automation tools like Salesforce, audience search tools like Alexa Marketing, and scheduling tools like MeetEdgar, Buffer, etc. Did we forget social media analytics? We won’t. Social media analytics tools enable you to measure your success and realign your strategies to make the most of your social media presence.

Are you looking for personalized and value-driven social media marketing optimization strategies to amplify your social media marketing effect? BrainMine is here.

We are a social media marketing agency with abundant experience and continuously evolving expertise to help you keep up with SMO trends in 2023. Please email us at [email protected] to learn more. We’d be happy to help.