What is social media?
Social media is any digital tool that allows users to quickly create and share content with the public .social media encompasses a wide range of website and apps, some like Twitter specialize in sharing links and short written messages, others like Instagram and Tiktok are build to optimize the sharing of photos and videos,
what makes social media unique is that it is both broad and relatively uncensored, while many social media companies impose some limitation such as taking down someone can share than there with others limitation on what someone can share means of mass communication like newspaper, radio, stations and television channels, Anyone with internet access can sign up for a social account to share whatever content they choose to, and the content they share reaches,anyone who visits their page or account.
Since social media convers so many different kinds of websites and applications , the function of these tools also varies, However , most social media sites start with a user creation a profile. usually by providing a name and create and share content for instance . an Instagram user with a new account can take a picture and share it on their profile with a caption. in addition to creating content for their profile , social media users can find others users whoes content they want to follow or comment on Depending on the type ofsocial media a user may follow another users , add them as a friend or they may subscribe to another users page. social media often uses that allow users to scroll through content, social media companies use algorithms based on a users profile data, to determine the content that appears as well as from entities that pay to promote their content.
TYPES OF SOCIAL MEDIA:- Their are many different types of social media and many could fit into multiple categories, here area few of the major types, along with some examples.
SOCIAL NETWORKS:- SOCIAL NETWORKS specialize in connecting and exchanging througts, ideas , and content with other users offten with social networks.
MEDIA NETWORKS:- As opposed to social networks, which specialize in letter users share and exchange raw throughts and ideas, media networks in distributed content like photography andvideos, Instagram and youtube are examples of this.
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DISCUSSION NETWORKS:- Discussion networks like reddit are the ideas outlet for posts that can spark in depth discussion among users, can leave detailed response in the comment section, and other users can respond directly to those comments, allowing for conversations to grow and develop organially .
NOTE;- Blogging sites like wordpress may also be included in the discussion network category . though some would consider blogging its own type of social media.
BUSINESS AND SOCIAL MEDIA :- While any individual can sign up for social media , social media platforms have become an important part of marketing for business of all sizes. The key to successful social media is to not treat it like an extra appendage but to treat it with the same care respect, and attention you do all of your marketing efforts Here are some things business should social media.
SOCIAL MEDIA MARKETING IS FLEETING ;- By its nature , social media is a short attention span, media you have to catch their attention as they,re quickly scrolling through dozens of posts at a time.
YOU MUST BE ACTIVE ON SOCIAL MEDIA;- One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and tehn leave theme alone with no activity in fact social media users may be turned of by the retailer who opens accounts and does not engage with clients or the public.
WARNING:-It may be better to not have a social media Icon on your website if you are not going to actively engage with it on a daily basic.
IMAGES ARE KEY:- Another thing to consider is that the most commonly shared content on social media is an image, so its good idea to include an image with your posts.