What is social media marketing? Why social media marketing is important? Which platform is better for social media marketing? How to do social media m

What is social media marketing? Why social media marketing is important? Which platform is better for social media marketing? How to do social media marketing? How to start a social media marketing agency (SMMA) in Pakistan?

Today we will cover these all common questions.

What is social media marketing?

Social media marketing is a branch of digital marketing. Social media marketing is the use of social media platforms and websites to promote a product or service and also to establish a connection with its customers. By using social media marketing you can grow a proper community. You can make Facebook pages to grow a community and you can connect with your customer.

Why social media marketing is important?

Everyone is using social media and there are many social media platforms. Only Facebook has more than 2.7 Billion active users, So if you use social media for your marketing, You can reach billions of customers and you can also grow your community to reach with your customer free and to send updates about your products easily.

Social media marketing is cheaper than mainstream media or print media.

Social media platforms have a very good feature for advertisers. They will show your ads to the users which are interested in your product/services.

Most people use social media on their smartphones, so it is easy for them to get updates about your product/services.

Which platform is better for social media marketing?

Give attention to the platform with the highest return to investment ratio: The best way is to locate your number and clearly examine the customer’s lifetime value (CLV) channels with the highest ROI.

It is better to:

1: Estimate conversion rates on all of your social media channels

2: Conversion rate and channel cost comparison should be compared side-by-side

3: Choose the social media channel that offers a high conversion rate and high ROI

4: Focus all your efforts on a single platform that yields good results.

This simple approach can help you to stop your time from getting wasted on unimportant issues.

Use social media management tools: Use tools to manage your social media, It will help you to manage and monitor your social media easily. Tools such as Buffer, Social oomph, Hoot Suite, and Edgar will help you a lot in managing your social media.

Use old posts: Use your old blog posts/content to get new posts. Look at your old content with a fresh mind and new ideas. Tools such as Buffer and Edgar can assist you to re-purpose as well as repost your old social media posts. Edgar allows you to manage content with the help of filters, set up your file, and let the social media re-purposing start.

Creating a system for Curating and scheduling content: Wrapping up everything on social media and also saving time can be a bit tough. The best way is to develop systems that are controlled by repeatable. An efficient system can make you more productive in less possible time.

It is better to use a system rather than wasting time on choosing a system for managing work. Chrome extensions can be used to keep your most important issues in front of you anytime and Buffer’s extensions can help you to save any piece of content to social media.

It is possible to generate systems for managing your social media, these are as follows:

For collecting information, use Feedly as a source, Add up articles to your curated list with the help of Pocked

In order to send articles to Pocket to your Buffer queue, you need to set up IFTTT

Choose that information that interests your audience and analyze your collected information and shape them.

Keep in mind, your content is for your audience not for you. Try to keep you words simple.

Your all social media accounts must share posts at the same time: Instead of wasting your time by placing the information separately on your every social media account, it is much better to share the same content with a single click at the same time.

Engage Selectively: Social media platform can be a bit distracting to you while working and you may have already wasted a lot of time just on checking your Twitter Chatter for no purpose. Time spent on such activities is absolutely not spent for any productive purpose so you better set up alerts on Mention or Google.

Batching your content and tasks: For any business owner or marketer, there are millions of tasks that are always pending. Most of the time gets wasted on deciding which task to complete first and which ones to leave. Batching is a good solution to stop your time from being wasted on such practices. Batching can help you to

Follow people on Twitter

Save articles for posting

Writing the ideas

Creating images for social media

Batching will give you more time for other tasks, you just need to manage your routine by placing similar work in one group and can complete the tasks very efficiently.

Outsource Work: Outsource your work, because it will make it easy for you to manage your accounts/tasks. Chose the task which you want to do on your own and outsource the other one.

How to do social media marketing?

You need to create good ads that tell your motive.

Give offers that attract your customers.

Copywriting is very important for a good ad campaign. (Copywriting is necessary to attract customers) an ad campaign with good copywriting can grow your business/website easily.

Give a warranty to your customers that they are not going to lose anything.

Sales are good to attract new customers and a good slogan is good to make your business popular.

Use a call to action buttons and attract your customers for conversation.

Make things simple and keep in mind your ads are for your customers.

How to start a social media marketing agency (SMMA) in Pakistan?

To start a social media marketing agency in Pakistan you need to show your presence on social media platforms.

First of all, you need to create your website and you need to show your services and your Portfolio. To make your portfolio offer your services free and then show your previous work on your website.

Facebook is a great platform for marketing. So, You need to create your Facebook business page and try to attract customers

Then you need to create an Instagram business page to show your presence on Instagram.

Create videos on YouTube and provide a link to your website to attract the audience to visit your website.

Quora is a question-answering application Millions of people post questions here. Find questions related to your niche and then answer them and also introduce yourself.

Create accounts on all social media platforms and show what you can do.

Always try to make a good relation with your customer. Having regular customers is better than finding a new customer daily.