What is Social Media Marketing ?How to use SM for Marketing?!
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Facebook is a place to share photos, updates, and general news with those who follow or “like” you. Fans of your business come to your Facebook page to find out what’s going on with your company, see pictures of what’s going on, or explore events..
*How to Use Facebook for Marketing
It’s important to start by building your fanbase on Facebook. Publicize your page and post a link to it anywhere you can, including adding a social icon onto your website.
Once you’ve created a strong following it's important to use status updates or photos to share your products, offers, services. You should also post things that get your audience to engage with your posts. Things that they will click, “like,” comment on, and share. The more people are engaging, the more frequently you’ll appear in others timelines.
Twitter is fast-paced, concise, and easy way to connect with your audience. With over 310 million registered users (and growing), Twitter is a sea of information of 280 character or less content waiting to be read, clicked, followed, and re-tweeted
How to Use Twitter for Marketing
Twitter generates over 175 million tweets daily and allows you to share quick pieces of information and photos in an effort to drive people back to your site or landing pages. You only get a small amount of characters, so make them count!
When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. People are normally scrolling through quickly so it takes more than just simple text to stop them in their tracks. Make sure when you're constructing your tweets, you’re making people want to click through.
Hashtags (#) are you key tool on Twitter.
How to Use LinkedIn for Marketing
LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.
Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get Introduced” and the ability to see who’s viewed your personal profile, LinkedIn is a valuable tool for not only driving traffic, but prospecting, establishing thought leadership, as well as recruiting.
There is a lot less conversation happening directly on LinkedIn pages then there is on other social media marketing profiles. One way around this is joining LinkedIn groups where you can meet people from the same industry or with similar interests, ask and answers questions, and engage in conversations.
GOOGLE+
Google+ is Google’s answer to social networking. Similar to Facebook pages, Google+ allows you to share updates, videos (linked directly to your YouTube account), be followed, and get reviewed, but with the addition of creating “circles.” Circles are segmented lists you can create of your contacts and followers to pick and choose which content they see, but more on that later
How to Use Google+ for Marketing
While not the most popular social platform, Google+ is nevertheless crucial to getting found online. Almost every business automatically has a page created and listed, but optimization is up to you. You want to make sure you don’t forget about this platform, as Google gives preference to these pages in its search results.
YOUTUBE
YouTube is the leading video-sharing platform in the world. On your channel, your brand can share and edit its own videos, create playlists, and prompt discussions. Since it was bought over by Google in 2006, YouTube is another platform that the search gives priority to in its search results so take advantage of it!
How to Use YouTube for Marketing
YouTube for your business is a great way to get your face out there. Videos are a lot more engaging and shareable than text content and they also aid your search rank in Google. YouTube gives you a gateway to be an educator in your industry. Upload webinars or videos speaking on important topics that further the education of your audience.
Creating videos for YouTube quality matters.
Pinterest is one of the more unique marketing platform on this list. Instead of posting content for your audience to read, on Pinterest, you’re posting just a clickable picture and a short caption. This is a very popular platform for brands with a tangible product, i.e. clothing and food brands, restaurants, those in eCommerce, etc.
How to Use Pinterest for Marketing
Pinterest is a superficial platform, so every image you post has to be high-quality and striking to stand out in your feed. Pinterest added a tool for businesses to better track exactly which pins are working and which aren’t. This way you’re able to collect data on what images people are clicking on. Once you know what your audience is interested in you can make sure to use more images that are along those same lines.
Instagram is a social networking app made for sharing photos and videos from a smartphone.Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. Other users who follow you will see your posts in their own feed. Likewise, you'll see posts from other users whom you choose to follow.
How to Use Instagram for Marketing
Instagram gives you the unique ability to augment your brand with visual content
Visual content gives you the unique opportunity to decide how you want to showcase your brand.
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