What a Social Media Marketing Professional Must Know

What makes a competent and capable social media marketing professional? 

Consider the following scenarios...

Jack is a newbie freelancer. He finally decided to become a social media manager. But with so much information out there, he doesn't know where to begin. 

Gina is a fresh college graduate of marketing. Luckily she got hired in a large insurance company with a big marketing department. She got assigned as a social media specialist because of her training. But she didn't actually study social media in university. In fact, she's overwhelmed. Why? She only knows how to post on Facebook, Instagram, and Twitter. She has no idea how social media works. 

Joe finally built a second branch of his restaurant. His possibilities are endless! So he decided to try his hand on learning how social media works. But with a lot of tasks and responsibilities around, he doesn't have the time to do it. So he's thinking of looking for someone to handle social media. The problem is, he doesn't know who to look for. 

These individuals have no idea what a social media marketing professional is. They also have no idea what this kind of specialist must know to become successful. 

And you reading this... 

You might be someone who wants to know what a social media marketing professional must know. Because beyond the title...

Social media marketing professionals perform an essential role in growing a business today. 

Here's the surprising thing...

A LOT of social media marketing professionals don't know what they're doing.

It's both amusing and alarming to know. 

If only knowing how to use Facebook or Instagram makes someone a "social media marketer", then it's a red flag. Because there's more to social media marketing than that. 

Consider this... 

There are more than 50 million social media marketing companies, agencies, and freelancers around the world. 

And here you are, a freelancer, remote or office-based worker, or entrepreneur. Imagine competing or choosing from them. 

What do you have to do next? 

Well, start by knowing what a social media marketing professional MUST KNOW. And in this article, we will look at the essentials that you need to look for in becoming or choosing one. 

We're going to look at... 

1. What a Social Media Marketing Professional Provides

2. The Core Competencies of A Social Media Marketing Professional 

3. The Level of Mastery

Continue reading...