What is Social Media Marketing?
What the heck is social media marketing, and why is there so much buzz around it?
Hey, creators! I'm Ede and welcome back to my weekly social media get social tips. Make sure you subscribe so you don't miss out, but I'm posting them every Tuesday and every Friday here on youtube first. Then, the following week on all my platforms. This video is going to be about “What the heck is social media marketing?” I don't know about you, but I've worked within corporate companies. I've done a lot of sales positions from various industries, mainly in the high-tech space, but I've seen several different advertising avenues in different ways, I guess. Anyways, what I'm trying to say is that I've had to do business where we canvassed an area, or we made phone calls every single day, and it was tons of phone calls every single day. It was still the same way within the tech industry, and you still got to make phone calls, no matter what. I think that the process is simplified and automated, because of the use of technology and leveraging social media. We are all hanging out in different spaces now.
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There is a huge saturation of social media platforms, and I talk a little bit about it. I'm going to talk a little bit more about it in my other videos, but I do have a blog that I posted it was “Social Media Trends and Stats”, and you can find it here. There will be a link down below as well to it. You can read about the studies that was done across 44 different countries about social media saturation. Basically, there used to just be one social media platform, and there was an average of each person that you met, they would have an average of like 3 social media platforms, and now, it's like 9 or 15. Let me ask you, how many social media platforms are you on? That includes you know the major ones like Facebook, Instagram, Twitter, LinkedIn, Youtube, there's Google, there's TikTok. I'm on Nike's run app, and I have other apps. There's also slack, now, for your communications. Also, on all of these platforms, you have communication within the platform, right?
So, you're communicating in so many different ways now. So, before, it was either like fax, email, and phone and now, you can book appointments from Facebook directly. They can go to your website, and you can book an appointment directly, at least you can do that on ours. There are just so many ways to communicate now, because of these social platforms. People are spending hours on these platforms, I think it's an average of two and a half hours. I think when the stay in place happened, it was over six million more that joined or that was on Facebook at a given time. The daily usage, I'm sure during that time, also increased. I can't remember the numbers, but I was looking at it too.
Now, I guess what we're doing is we're looking at where our customers are looking for that restaurant that they want to try within a given location, or when we need something more immediate, we’re on Google and we're looking for it. We’re still getting referrals from someone in the area that's lived there for however long, and you can do that a lot faster using social media. The way that we do social media marketing is tailored to every business, every industry, and then within their target demographics. We do follow a certain system that we call the Om Methodology. What that does is because I know that you're going to hear a lot of people out there say, “Do one platform, get good at one”, but I really think that you can leverage.
We use this methodology today, where we leverage not only your website and your landing pages but all of your social media accounts together so that you're ranking in all the different platforms almost simultaneously. It just all starts to grow at the same time, basically. Have multiple ways of communicating with your audience and growing your audience, but being visible on all of those platforms, where they're hanging out on these social media platforms. If you want to know more about the Om Methodology, you can go ahead and click on the link below. For social media marketing, if you have any questions about it, I'm gonna do a lot more videos about techniques, short tips, and hacks that you can use to organically grow your social media platforms. Also, leveraging advertising, because social media marketing and advertising there right now are so low. You can really celebrities yourself with the cost of running ads on social media platforms, where most of your community, your neighbors, and your family, but your target demographics are. We can dive deeper into the data and your audience too.
If you have any questions about that, let me know. Feel free to comment down below, I’m here to help. My name is Ede, and if you haven’t subscribed to my channel, make sure that you like, share, subscribe, and ring the bell, so you get notified of my weekly social media tips that I'll be posting on a weekly basis. All right, bye for now.
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