What is a social media marketing agency ?

This is something we really need to know about the difference between a social media marketing agency and a digital marketing agency as both have their own significance when we talk about digital marketing. Digital marketing is a very wide term where all digital marketing operations take place, and it starts from creating your online presence on all the possible and significant online platforms. There is lots of work involved in digital marketing like website creation, on page and off page SEO, search engine marketing, social media optimization, social media marketing, SMS and email marketing, and many more. Whereas social media marketing agencies have mainly two works: social media optimisation and social media marketing. And in this blog we will talk about what are the roles of social media marketing agencies and why we should think about such agencies when we talk about digital marketing.

Nowadays we observe that if someone knows Facebook then they just started a social media marketing agency. Even lots of people think likewise whenever we talk about social media marketing its Facebook. Actually this was a really good marketing strategy for Facebook. But when we say social media marketing then here we need to know what it actually is. Following are some key operations performed in social media marketing.

• Business Analysis
• Competitor Analysis
• Media planning
• Social Media Presence Creation
• Social Media Optimization
• Community Creation
• Creative and Content Creation
• Marketing Strategy Creation
• Social Media Marketing (Brand Awareness, Lead Generation, & Website Conversions)

There are lots of social media platforms like Facebook, Instagram, LinkedIn, YouTube, Pinterest, Twitter, Snapchat, Tik Tok, Quora, Tumblr, Reddit, and many more. Not every platform is made for every business so the primemost task to any social media marketing is to analyze the business, have a close look on the competitors and plan media on which that business is going to live

Why is social media marketing necessary ?

The latest figures show that there are expected to be 3.96 billion social media users worldwide in 2022—a 4.8 percent increase from a year ago. And it will continue to increase in upcoming years too. As you can see, the audience is available on various platforms.

People use social media for various purposes like for entertainment, to create a community, to showcase their personal and business profile, to get some knowledge,etc. That means if you want to target your perfect audience then we will get a huge number of audience to go. And we can't afford to lose this audience. This is why we really need to think and include social media in our marketing strategies.

Social Media Manager Role in agency

Social media manager is a person in charge of all the social media activity done for any business. He is the person who is responsible for creating content, planning a media strategy, publishing on a media platform, sharing it with community groups, planning a marketing strategy, executing paid promotion, etc. When they are talking about a social media marketing agency then the social media manager is the prime most person to deal with all social activities for the clients.

There are lots of social media marketing executives, content writers and graphic designers who work under social media managers. The prime work of a social manager is to plan, strategy execution, distribute works amongst container graphic designers and the social media marketing executive. Meanwhile brand study & brand analysis are also prime work to the social media manager.

Which Agency We Should Prefer?

There are three major agencies available in the market. First is a Branding Agency which will help you to create a brand and grow it. The role of a branding agency is to create, plan, measure and manage branding strategies for brands, including support in advertising and other forms of promotion. Here both online and offline marketing are taken into consideration. Second is Digital Marketing Agency which will help you to grow your business through online media. The Role of a Digital Marketing Agency is to manage your activities right from your website, both on page and off page SEO, content marketing, Email marketing, social media marketing, search engine marketing,etc. And third is Social Media Marketing Agency, as we discussed earlier social media marketing involves all the activities related to your social media platform. Social media optimization and marketing are the prior most work to the social media marketing agency. All three of them have their own importance and we should prefer those industries on the basis of our company's requirements.

If we are a startup and we don't have that brand awareness in the audience then without any doubt we should go for a branding agency as they will take care in and out of the brand. If we are an existing band and now we just want to move on to digital marketing where we could find a good audience and connect with them to grow a business in this situation we should go for a digital marketing agency which will give you age to create a presence on all digital platforms and achieve our business goal. If we are an existing brand and we already have created a decent presence on the web and we are planning to build an audience on social media then we should go for a social media market agency as they are limited to social media only as discussed earlier they will perform all the deleted task to achieve our business goal.