What Social Channels Should My Brand Be Using?

Social media is key for building awareness and community, connecting with audiences, increasing engagement, driving traffic and more. But each platform has its own nuance and purpose.

Actively managing and engaging with audiences online leads to a brand’s overall business success—which is why it’s essential for businesses of all sizes to establish and nurture an online community through social media that can directly support and embody your business goals.

When it comes to our clients’ social media and content strategy, we weigh your goals with your audiences’ values and back it up with data like engagement rates to determine what will work best for your brand. From increasing social activity to launching on additional platforms and everything in between, we create an always-on strategy that builds and nurtures the kind of online community that will help you achieve your goals.

We advise our clients to think about social media from a holistic view. Every social media platform has a specific purpose, and everything we say, do, publish, tweet and post must check the following three pillars:

1. Does this reinforce who we are and how we want to be perceived today?

2. Will it help drive meaningful connection and engagement for the brand?

3. And finally, does this align with our goals for the future?

An important part of any social media strategy is your figurative North Star. Your brand’s North Star is the core theme, goal or objective that guides everything you do across social. If you don’t have an objective to guide you and your methods, it’s like sailing across the ocean without a compass. Once you know your social media North Star, you can successfully create a social strategy across channels to help build your online community and reach your goals.

So, what social channels should your brand be using? Motion VP of Social Media, Zachary Walker , explores why social media is an important marketing tool, the strengths of key platforms and what social channels brands should leverage based on their goals on the Motion blog: https://bit.ly/42xBXvz