What Is So Unique About Whisper India's New Ad Campaign?

There is a lot of misinformation and fear about the menstruation cycle, primarily due to less education about natural changes. Girls as young as eight start their periods, often feeling isolated and ashamed about this natural process. To educate children regardless of their age and gender, Whisper India launched the fifth edition of the #KeepGirlsInSchool (KGIS) movement, aiming to change the outlook. Unlike typical portrayals, the ad features a group of girls panicked at the sight of blood, assuming it is a physical injury or punishment from god for lying too much.?

The commendable aspect of the ad campaign is its effort to normalize the menstrual cycle, dispel the taboos surrounding it, and educate girls and boys alike to advocate inclusivity and diminish fear and misinformation.?

Through this campaign, Whisper India campaign aims to reduce the dropout rates of girls caused by misinformation and limited access to menstrual products and take a stance in educating kids about menstrual hygiene. The campaign also aims to make girls feel confident during these natural processes and empower them to feel strong and healthy about who they are.

The campaign wraps up with a memorable tune 'Periods ka matlab, healthy hai app', emphasizing the campaign's core message and mission to advocate for menstrual health awareness and inclusivity.