- Keep the layout clean and simple: Avoid clutter and distractions, and focus on presenting information in a clear and easy-to-follow format.
- Use strong and relevant calls to action: Encourage users to take the desired action, such as making a purchase or filling out a form, by using clear and compelling calls to action.
- Make the site mobile-friendly: With more and more users accessing the internet on their smartphones, it is important to ensure that the site is optimized for mobile devices.
- Use social proof: Including customer reviews and testimonials can help build trust and credibility, which can improve conversion.
- Use images and videos effectively: Use high-quality images and videos to help illustrate your message and engage users.
- Improve site speed: A slow-loading website can be a major turn-off for users, so it is important to optimize the site for speed. This can include optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).