What simple action can you help a reader take?
In today’s world, information is abundant – you can look up practically anything, and find step-by-step guides, processes, insights, and more.
Yet, amidst this sea of data, one thing remains elusive: someone you trust to guide you through a process. This is where a book steps in.
Providing information is only one facet of the book-writing experience. Equally crucial is how you communicate that information and the journey you take the reader on.
It’s about what you lead them toward, the style you employ, and the overall experience you craft. It goes beyond mere facts or information; it’s about the connection you establish and the trust you build with the reader.
Typically, crafting a non-fiction book may not result in substantial profit from sales alone. The real profit lies in leveraging the book to promote another product, service, process, or concept.
If the content of your book serves as a gateway to attract attention and interest in your other endeavours, then being generous with the information in the book becomes a strategic move that aligns with your broader goals.
There’s an argument for crafting a short book that becomes a reader’s first point of contact with you, designed to ultimately attract clients or raise awareness about your endeavours.
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Such a book serves a distinct purpose and takes a different form compared to a book positioned later in the process, where customers or clients engage with your services.
Short books (in print and/or e-book formats) can create a powerful following around your main message or insight, build your email list of people drawn to that one helpful message, and help you connect with people who may eventually become paying clients & customers.
Think about these questions:
Contact Bev to talk about whether a short or long book will suit your purposes, and find out how she can help you with your book and your publishing choices.