What should you prioritize in Q3 and Q4?

Do you have a marketing plan in place for the rest of 2024??

Q3 and Q4 can be a busy time for B2C companies in the lead up to major promotional periods (hello, Black Friday and Cyber Monday!). For B2B companies, it can be a great time to prepare for conference season, as event schedules often pick up in the fall – or do strategic planning for the year ahead.

In the coming months, your marketing should aim to make the most of these opportunities. But what does that look like?

To get a clear picture, I recommend making a quarterly marketing roadmap. Full details in this blog post, but your process should look something like this:

?? Conduct a mid-year review

?? Identify gaps

?? Set quarterly marketing objectives and goals

??? Develop your marketing roadmap

?? Update and revisit regularly!

If you’re looking for guidance on conducting planning, identifying goals, or developing your roadmap, we’d love to help. Book a call with our GM Molly Millar and let’s talk about what you want your marketing to achieve.

Here’s to a successful next quarter,?

Christine Pilkington

CEO, Crisp

Last Call: CDAP Grants

We’ve just been informed that any business who had an approved Canada Digital Adoption Program (CDAP) application in the “Boost Your Business Technology” stream on or before February 19, 2024 is still eligible to develop a CDAP digital adoption plan. However, agreements must be signed before 12 PM EST on September 3.?

As an approved digital advisor, we would love to work with you to complete your plan before your grant agreement expiry date. Please reach out to Molly Millar to discuss further.

Welcome!

Please join us in giving a warm welcome to Maxwell Muehlhaus-Hobday , who is joining Team Crisp as a Content Writer!

Max brings strong experience as a bilingual (English/French) copywriter, having worked with national and international clients in the nonprofit sector from UNICEF to Amnesty International. Fun fact: Max’s hidden talent is juggling ??

Event Alert

Our client Covers & Co. has us wishing we were in Manitoba! On September 7th, they’re hosting Field of Dreams, an all-day round-robin baseball tournament featuring three Manitoban all-star teams. All in service of raising $100,000 for the Clearwater Foundation, which is dedicated to enhancing community life in the region.?

If you happen to be in the area or know someone who might be interested, you can buy tickets here.

Client Spotlight

Our client, MATT3R , and their new product, the K3Y?, were recently featured in the Financial Post. The K3Y? turns a Tesla’s cameras into an AI-powered dashcam system and their easy-to-use app, CONSOL3?, lets you retrieve footage from any trip.

Let's Grow Together

We love growing our community at Crisp, and we’d love to help you grow yours, too. Know someone who you think could benefit from our services? Please reach out to Molly Millar . Likewise, if there is anyone in our network that you'd like to meet, we’d be happy to make an introduction.?