What Should YOU Be Posting on LinkedIn?
Loribeth Pierson
?? ??????-???????????????? ?????????????? ? ???????????????? ?????????????? ?????????????????? ? LinkedIn Branding & Coaching ?? ?????????????? ?????? navigate ???????????????? & ???????? ???????????? the right way!
First, you should have a plan and strategy of what you hope to achieve with your posts.
All businesses want to be noticed so that they can become more well-known in their niche, get more clients both on and offline, and be seen as an expert in their field. One way to make that happen is by properly using the content that you post onto your LinkedIn feed.
Some very important pieces of advice to consider are:
It’s vital that any content (i.e. text, photos, graphics, videos, etc.) are relevant, up-to-date and provide useful information for your niche. People are starving for data and if your pages provide it, people will learn that your company is the “go to” name for your business niche that always comes through with the information they want and need.
Posts to LinkedIn should be to the point and be able to grab the attention of your followers and make them want to learn more by going to your business website or blogs. You can share posts you made on other social media sites or give links to articles on your website or blogs.
Done correctly, your LinkedIn posts can drive traffic straight to your other sites like your website, blog, etc. Your job is to lead these potential clients to the heart of where you do business and if you continuously give them what they need, then that task will be easy to accomplish.
Be a valuable asset and people will start remembering your brand more and more. Be sure to comment, like and share on other posts as well as creating your own, as this helps to build relationships that can reach farther than just the pages of your LinkedIn account.
Try and stay away from posts that are Religious or Political. These tend to be quite controversial and can end some friendships. Also, stay away from posting to many selfies of yourself which belong on Facebook.
The main point is that content is a valuable asset on any online site and LinkedIn is no exception.
Thank you for reading my post and stay tuned for day 10.
Contr?leur des co?ts chez Servizi Energia Italia S.p.A. | Contr?le des co?ts & Budgétisation
8 年Thank you for sharing these pieces of advice.
Business Consulting ~ The Changing Enterprise Paradigm ~ Tourism-Corporate Events ~ Naturopath - Herbalist & Nutritionist ~ Coach & Mentor ~ L.I.O.N [17.6 K]
8 年Loribeth Pierson, this is jus a priceless read, jus the best advice for all us novices on LI, .... have a well thought out plan an detailed strategy in how your going to reach, engage, an enable with your prospective audience, tho most of thank-you for your kind generosity in in giving us the many insightful gifts,... 12 Days of LinkedIN Tips,..... all the best, take care Loribeth PS do like your jus amazing key word, RECIPROCITY, one of my favourite words, "the exchanging of stuff of all kinds with others for mutual benefit",..... mutuality ~ "cordiality, friendliness, geniality, pleasantness" the world needs more of that daily, thanks Loribeth
Human Resources Specialist
8 年Thanks I like this info, was needed.
Staff Quality Systems Engineer at DePuy Orthopaedics, Warsaw Indiana#randomactambassador Please, No crypto! My finances are fine, no help needed. No Bitcoin & No Trading, thank you!
8 年Thank you Loribeth Pierson and Susan Rooks (The Grammar Goddess) for the timely reminder.
Editor / Proofreader of business, nonfiction, and podcast content. ??BIZCATALYST 360° Columnist ????The Oxford Comma????Solopreneur??NOT A PODCASTER ??Dog Lover??Spunky Old Broad ??
8 年I was part of an international seminar company -- BNI -- as a director and a member for over 10 years, Loribeth Pierson, and the one lesson we all learned from the git-go was "Givers Gain." Give first. Gain second. Another excellent reminder, and I'm sharing it!