What should we know about Convergence Marketing?

What is the starting point of marketing ?

It is people! Our needs and desires. According to Mark's hierarchy of needs theory, basic human needs include physiological needs, safety needs, social needs, esteem needs, and self-actualization needs. Human desire is the price paid for a specific satisfaction.?

With the advent of social media, successful social marketing experts have been one step ahead, perfectly integrating media with social networking sites, community videos, and other media. With the industry's authentic marketing channels.

What is convergent marketing??

Convergent marketing refers to the aggregation of new technologies emerging from consumers and persistent human behavioral habits in the digital era. Enterprises establish, maintain, and strengthen their relationship with customers through a combination of different types of new technologies, multi-channel or multi-means, and other collaborators, so that the interests of all parties are satisfied and a social and managerial process.?

In short, fusion turns traditional marketing into another set of data points to collect. An example of the convergence of online and offline marketing is the Australian?discount retailer Kmart. ?Like many companies, Kmart?builds customer profiles over time based on big data.?

What is the difference between traditional and converged approaches to marketing communications??

Traditional methods: Involve printed brochures, emails, coupons, advertisements, exhibitions, and face-to-face sales.

Convergent methods: Involve social media, viral advertising campaigns, blogs, user-generated content, websites, apps, etc.?

Big data is where traditional marketing and online marketing converge. The medium is less important if marketers can gather the necessary data to measure the effectiveness of the message.

What's the benefit of convergence?marketing??

Convergent approaches to marketing communication concern digital and online components. The benefit of a digital marketing environment is that customers have more co-connected customers with the brand in more ways and opportunities than this. Focus on integrated marketing, providing customers with the right to communicate and the opportunity to feedback on products and services.

Broad coverage of businesses as they gain broad empowerment from clients, they will be able to increase brand awareness and feedback on how businesses are marketed so they can develop and advertise their services.

Article key point:

Customer satisfaction is the goal and execution indicator to pursue. Convergent Marketing Centered on Aggregate Marketing and Customer Loyalty. Customer expectations for a product or service come from past experience, the influence of others' experiences, and the information commitment of marketers or competitors. Taking a convergent approach to marketing is a great way for businesses to empower their customers, deliver exceptional customer service, and enhance their message!