What should be included in a press release?

Every day journalists receive hundreds of press releases, providing competitive story ideas for the limited space available for news in print, on broadcast channels and online.

The opportunity is to inform large or informed audiences of people through a trusted news or information title, helping raise brand awareness and drive engagement or action among your target market.

A press release is a written communication that is issued by an organisation to announce or report on something newsworthy. It is typically written in a formal style and distributed to media outlets in order to generate coverage.

Press releases are intended to be read by journalists, who are used to receiving information in a professional and objective manner. They are flexible enough to be able to find news stories from a range of formal and informal sources, but a written press release is expected to be presented in a polished way to gain their interest amid conflicting demands on their time.

Here are some of the basic pieces of information that should be included in a press release:?

• A headline that summarises the main message
• A brief introduction that provides background information on the topic, summing up the story below
• All the main information, including quotes from significant people involved
• A call to action, which tells journalists what you want them to do. This could be a URL for a web page where people can find out more
• Your contact name and email address for more information

For additional tips on writing press releases that will be effective in getting the attention of the media and generating coverage for your business, check out the following news article on Osborn's website: https://osbornpr.com/what-is-a-press-release-and-why-does-it-have-to-be-written-in-a-formal-way/

For further information on how Osborn Communications can help your business with communications and PR, please get in touch.