"What Should I Write About?" (3 Newsletter Ideas for Financial Advisors)
Donnie Bryant
Financial Copywriter & Copy Consultant | I've helped clients boost revenue by 3X to 7X
In many cases, the struggle isn't a lack of topics to talk about.
It's figuring out which of the dozens of possibilities you should write about today.
There's one ultra-helpful filter you that can help you make that choice. I'll illustrate with an example from last week.
The mail carrier dropped Valpak in my mailbox on Tuesday. If you're not familiar, Valpak is a collection of ads/coupons from local businesses. Goes to every residence in selected zip codes.
You get offers from restaurants, cleaning services, auto mechanics, whoever wants to pay to insert their ad in the mailing.
I'm a nerd, so I enjoy looking through ads.
Got this from a bank with a branch down the street from me...
Nice offer, right? Anyone looking for a new checking account may be tempted.
Problem is, the very next ad is from another bank in the neighborhood...
At first glance, it looks like a stronger offer by 50%. And depending on your specific situation, it may be a better choice.
How many homeowners completely forgot about the previous ad?
They're even visually similar, so there's no good reason for the first one to hold onto real estate in your memory.
So perhaps the second ad has the advantage. But there's another problem.
领英推荐
Valpak arrived on Tuesday.
Here's a self-mailer that landed in our mailboxes on Monday...
See what's happening here?
Everyone's doing the same thing! These ads don't hint at anything different about the banks making the offer.
It's very difficult to win under these circumstances. And advantage you get may not be sustainable over time.
Don't get into this kind of competition!
Make your messages (and offers) different. Make them uniquely YOU.
It's much harder for the competition to undercut you or rip off your idea.
That's the filter. When you're deciding what to write your email newsletter about, try not to say what everyone else is saying.
That includes just sending out market updates.
Want some more specifics? Here are 3 ideas you can use to pick unique and compelling ideas for your future newsletters:
I'd love to hear which of these you'll be using next!
Have a productive day!
Donnie
Financial Copywriter & Copy Consultant | I've helped clients boost revenue by 3X to 7X
2 周We explore 5 more angles you can use here: https://www.dhirubhai.net/posts/donniebryantjr_more-emails-more-money-8-ideas-activity-7260708915493888001-j9Zv
Founder & CEO
1 个月Great insights, Donnie! Choosing compelling topics is key to engaging clients effectively. At Rabbito Social, we help financial advisors enhance their communication strategies through innovative social media approaches. If youre looking to boost your reach and engagement further, let’s connect! We’d love to collaborate on making your content even more impactful.
Founder & CEO
1 个月Exciting opportunity, Nick! Leading Enterprise Security Programs at Snap sounds like a fantastic role for the right candidates. At Rabbito Social, we understand the importance of finding top talent in tech. If you need support in promoting these roles effectively, let’s connect! We’d love to help amplify your message and attract the best candidates.
Founder & CEO
1 个月This sounds like an incredible event, Simon! Procurex Scotland 2024 will be a great opportunity for collaboration and innovation in public procurement. At Rabbito Social, we specialize in helping organizations amplify their presence in such key discussions through effective social media strategies. Let’s connect and explore how we can enhance engagement and visibility for all attendees!
Founder & CEO
1 个月What a fun way to engage at the World of Learning Exhibition! Elai the Cat sounds like a delightful ambassador for innovative learning. At Rabbito Social, we’re passionate about empowering organizations to enhance their learning experiences through social media. Let’s connect and explore how AI-driven solutions can elevate corporate learning together!