What should I post?

One of the biggest stumbling blocks people have about social media is that they don’t know what to post.?Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies.?When you’re running a business people don’t want to be sold at all the time, but they do value useful information.

Over the years we’ve developed a range of different types of post that we mix and match for clients (and for ourselves, of course).?Here are a dozen ideas to give you a little inspiration.

1.????Share a link to your blog: I like to take a quote (or soundbite) out of the blog that stands alone, but is sufficiently intriguing to get people to want to click the link to find out more.

2.????Give your opinion: You are what makes your business unique so your take on an issue is a useful way to help people get to know you, while sharing knowledge at the same time.

3.????Ask a question: This is aimed to get people to think about a specific aspect of something that will help their business.

4.????Share someone else’s blog: I always add a comment saying why I’m sharing this particular blog post.?It’s good to be a curator as well as an expert in your own right.

5.????Give tips: Run a series of tips, short and sweet, not too complicated, but always adding value for the reader.

6.????Share an image: If you’ve got an image that appeals to you, share that and comment on it and why you like it.

7.????Give useful advice: If there’s something you’ve always found handy to know, share it.?People appreciate you sharing!

8.????Post your latest testimonial: I don’t know why we’re all so reluctant to do a bit of boasting about our talents, but when someone else says you’re good, that holds a lot of water!?You might add a comment about the client’s business too and give them a boost at the same time.

9.????Create an infographic: With free tools available like Canva, it’s easy to create a short ‘how to’ process on an infographic.

10.?Record a video: It doesn’t have to be long, in fact, it’s better if it isn’t!?A 30-90 second video with some useful information or your opinion on the latest news or industry development is plenty.?Your mobile phone is almost certainly good enough to do the job too – my advice is to get a little tripod to keep the camera stable.

11.?Build a slide show: If you put your ideas onto PowerPoint, you can record a voice over and save it as an MP4 – creating a smart, narrated, video show.

12.?Share your latest win: Whether that’s a new contract, a new product or some great feedback.?It helps people to get a feel for your business.

Happy posting!